While Adidas may be the official sponsor of the London Olympics, Nike is running a Summer Games campaign that puts the spotlight on non-Olympians in other Londontowns around the world to support its claim that “greatness is for all of us.”
The kid in this video — 12-year-old Nathan from London, Ohio — proves one thing, according to Nike: “Greatness is not beyond his reach, nor is it for any of us.”
The inspirational spot has some serious viral appeal, gaining more than 60,000 views after just one day on Nike’s official YouTube page.
Does this ad inspire you, or is it pointless propaganda? Share your take in the comments.
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