Tracking the Trackers… Mozilla’s Anti-Big Brother Add-On

 

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The owner of Firefox, the world’s second most popular browser, is
backing an add-on which would allow users to monitor in real-time how
their actions are tracked and shared by various websites as they surf
the net.

­The tool
currently in development visualizes the flow of information as a
meshwork of bubbles representing different websites. It tracks the sites
which the user visits and also shows their known partners – ad
companies, behavior profilers and other third parties.

As surfing
continues, a pattern emerges revealing that different popular sites are
linked to the same data collectors, which are building up their
knowledge on the user’s habits and preferences.

The ultimate goal
of those companies is to identify what kind of advertising would ring a
bell with each user, and then to target them accordingly.

For
instance, Google’s controversial new privacy policy aims to share info
on users of its various services to build more accurate advertising
profiles. The policy came into effect on Thursday amid a chorus of
objections from activists and officials that it violates privacy and may
be illegal in some jurisdictions.

Another example is Facebook, which
learns about every visit to a page which has its “Like” button on it.

The
amount of data collected by Google, Facebook and other players
less-known to the general public is astounding. But the majority of
Internet users are oblivious to this fact. Mozilla’s new add-on – called
Collusion – aims to change that.

“Collusion will allow us to
pull back the curtain and provide users with more information about the
growing role of third parties, how data drives most Web experiences, and
ultimately how little control we have over that experience and our loss
of data,” says Mozilla CEO Gary Kovacs in his blog.

Mozilla
wants the users of Collusion to submit anonymized data on their surfing
habits to build up a database on who tracks them and how it is done. It
is intended for researchers, journalists and privacy activists who would
monitor data-tracking practices and find possible abuse.

The full
version of Collusion will also work together with other tools like
TrackerBlock to allow users to selectively hide from some trackers while
allowing others to track them.

 

March 3, 2012 – Posted at RussiaToday

 

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