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June 16th, 2013 
Peter Nolan
Other products that are part of the campaign incliude supplies such as notebooks, folders, binders and stickers.
One Direction is the biggest-selling global act to emerge from “The X Factor.” Although the group has had No. 1 hits in several countries, One Direction makes most of its millions through touring and merchandise sales.
In addition to selling One Direction merchandise, Office Depot is giving away more than 400 tickets to One Direction’s sold-out U.S. tour in 2013. The minimum age to enter the sweepstakes is 13 years old. Each winner will receive four “premium tickets,” according to Office Depot.
Click here to enter the sweepstakes: http://officedepot.promo.eprize.com/onedirection/#.Ub2dLNjB-So
According to an Office Depot press release:
The 1D/OD alliance will feature a collection of limited edition back-to-school products, which will be exclusively sold at Office Depot. A portion of the proceeds from each sale will be used to fund an anti-bullying educational program to encourage kinder behavior among students. This message will be supported by an integrated marketing campaign that includes an anti-bullying message from One Direction, which will be broadcast on television and at their concerts, as well as print and digital advertising, online and social media activations.
“We are thrilled to launch the ‘1D + OD Together Against Bullying’ alliance with One Direction,” says Bob Moore, Chief Marketing & Merchandising Officer for Office Depot. “Office Depot is committed to making a difference in students’ lives with meaningful anti-bullying education, and thanks to the powerful voices of Niall, Harry, Zayn, Louis, and Liam, we will make considerable progress.”
The “1D+OD LIVE.LOVE.MOVE Together Against Bullying” integrated cause marketing campaign and product collection has been created by SEW Branded, a New York brand image and marketing consultancy.
Source Article from http://www.examiner.com/article/one-direction-and-office-depot-1d-nail-polish-and-free-concert-tickets?cid=rss
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