Google has announced that it will revise its privacy policies to cover wider data use across its range of online products and services.
The changes, which will take effect on March 1, have garnered a huge reaction within the online community.
Many technology blogs are vocally opposed to the new privacy policy because it tracks users’ actions across 60+ Google products — including YouTube, Gmail, Search and Google+ — and combines this data to create a more informed (read “easier to market to”) user profile. There is also no way for users to “opt out” of this type of tracking, complain members of the internet community.
The new policy has been a long time coming, says Gizmodo. Google has “been consistently de-anonymizing you, initially requiring real names with Plus, for example, and then tying your Plus account to your Gmail account. But this is an entirely new level of sharing. And given all of the negative feedback that it had with Google+ privacy issues, it’s especially troubling that it would take actions that further erode users’ privacy.”
“Everything across your screens will be integrated and tracked,” lambasted ZDNet before Google jumped in to clarify that “it already has all that data, but it’s now integrating that information across products. It’s a change in how Google will use the data not what it collects.”
While many bloggers are arguing about user tracking and privacy, a separate ZDNet article points out that “[m]any of the same techies who cry foul over these new policies have also been pushing for the development of the semantic web to make it easier to find what we actually need in the trillions of web pages floating around the Internet.”
Google argues that the data it collects about users’ online (and offline) habits will help it to return more accurate search results and a “more intuitive Google experience.”
“We can provide reminders that you’re going to be late for a meeting based on your location, your calendar and an understanding of what the traffic is like that day,” says Alma Whitten, director of Privacy, Product and Engineering at Google. “Or ensure that our spelling suggestions, even for your friends’ names, are accurate because you’ve typed them before.”
People are sharing more and more of their online and offline lives on services like Google+, Facebook and Twitter. More data helps these “free” online services provide relevant suggestions and a better overall experience but also means they can build scarily accurate profiles of their users’ online activity.
If you don’t want your Google+ profile to be associated with your work schedule on Google Calenders and prefer that Google doesn’t link your talking dog videos on YouTube with your forward-thinking math presentations in Google Docs, you can always create separate Google accounts for each service. Or you can export your Google data using the company’s Data Liberation tools and try your luck with Facebook.
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