A branding expert’s tips for Israeli businesspeople include “tone down the chutzpah” and refrain from pushiness, as the so-called Startup Nation gears up for trade and joint ventures with the UAE after ties were normalized earlier this year. Israelis are very informal, said Joanna Landau, the founder of Vibe Israel, a nonprofit organization that seeks […]
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Leave your chutzpah at home, branding expert advises Israelis as UAE ties beckon
November 24th, 2020 Awake Goy