“Facebook fatigue” is leading diehard social networkers to grow tired
Are you just not as drawn to the social network comings and goings of your friends and family as you once were? If so, you’re not alone: According to a new poll by Reuters and research firm Ipsos, roughly one-third of Facebook users are feeling pretty “meh” about the social network these days, and the sentiment seems to be growing.
The survey focused more on the potential monetization of Facebook than current user habits, but the data was telling in several ways. According to the poll of over 1,000 Americans, 80% of Facebook users have never purchased a product or service because of what they saw on the site, meaning that whatever advertising techniques companies are currently employing to grab your cash simply isn’t working.
Unsurprisingly, the survey found that users between the ages of 18 and 34 were the most active, while just 29% of people over 55 considered themselves regular users. Unfortunately, people who spend a great deal of time on the network are often victims of what the researchers call “Facebook fatigue,” leading them to spend less and less time checking in with friends and browsing the profiles of their peers. What do you think? Have your Facebook habits changed? Let us know in the comments.
[Image credit: AHMAD FAIZAL YAHYA / shutterstock]
This article originally appeared on Tecca
More from Tecca:
- 6 things you need to know about Airtime, Facebook video chat for friends and strangers
- Don’t Be Fooled: Facebook Privacy Notice gone viral is a hoax
- E3 2012: SimCity goes social with new Facebook app
Related posts:
Views: 0