The collaboration was arranged by Seki Kinya, the head of Big Apple, an
entrepreneurial consulting firm in Tokyo, who was inspired to do something
to help after spending time cleaning up Rikuzentakata as a volunteer.
“I was in Takata during the clean-up efforts, and happened to meet an
associate of Yamani,” said Kinya. “Afterwards, the mayor talked
about his hopes of revitalising local businesses and creating job
opportunities. It was all a coincidence, really.”
The cream puffs cost 150 yen ($1.92) each, while the ice cream goes for 250
yen. A portion of the proceeds will be donated to non-profit organisations
for aid efforts in Rikuzentakata. ($1 = 78.2400 Japanese yen)
Source: agencies
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