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May 10th, 2012 
FAKE NEWS for the Zionist agenda TOKYO — Sony Corp. racked up a record annual loss of 457 billion yen ($5.7 billion) in its fourth straight year of red ink as the once-glorious maker of the Walkman and PlayStation struggles toward a turnaround under a new president.
The electronics and entertainment company, which also makes “Spider-Man” movies, reported Thursday a loss of 255 billion yen ($3.2 billion) for the January-March period — its fifth straight quarterly net loss to round out a fiscal year that was the worst in its 66-year corporate history.
The latest red ink was worse than 1995, which followed Sony’s ambitious but disastrous purchase of Hollywood studio Columbia Pictures.
Sony shares, valued at around $15 billion or just 3 percent of rival Apple Inc, this week slipped to a quarter century low.
Sony’s recent troubles were worsened by factory and supplier damage in northeastern Japan, ravaged by the earthquake and tsunami last year. Sony also suffered production disruptions from the flooding in Thailand.
Quarterly sales inched up 1.2 percent on-year to 1.6 trillion yen ($20 billion). Annual sales plunged nearly 10 percent to 6.5 trillion yen ($81 billion).
Soaring yen
Sony has bled money for eight straight years in its core TV business, bashed by competition from Samsung Electronics Co. of South Korea and other Asian rivals.
A soaring yen that erodes the overseas earnings of Japanese exporters like Sony has also added to the damage.
Sony is aiming for a comeback under Kazuo Hirai, appointed president last month, who has headed the gaming division and built his career in the U.S.
Sony forecast a return to profit for the fiscal year through March 2013 at 30 billion yen ($375 million), banking on the growing smartphone and tablet business, as well as a recovery from last year’s disasters.
Sony had recorded a 260 billion yen loss the previous fiscal year.
‘Second-tier smartphone market player’
The company said it expects to sell more than 33 million smartphones this year, up from 22.5 million last year.
“In handsets, without big innovations, Sony will still be a second-tier smartphone market player,” SR Kwon, an industry analyst at Dongbu Securities in Seoul, told Reuters. “Will Sony get much better as time goes by? I’m not that optimistic. Currency is not the only problem, the bigger problem is that Sony has failed to catch up with consumer trends in TVs and handsets.”
Sony also sees an 11 percent decline in sales this year of its PlayStation games console, to 16 million. Sales of its new Vita handheld games console should reach 1.8 million this year, Sony said.
The latest results were better than the 520 billion yen ($6.5 billion) annual loss the Tokyo-based company had projected. Analysts surveyed by FactSet had estimated a more optimistic 430 billion yen ($5.3 billion) loss.
Sony said sales improved in its film business, lifted by television and video-on-demand for the “Spider-Man” series, but profits fell slightly, despite the popularity of “The Smurfs” and “Bad Teacher,” offsetting the failure of “Arthur Christmas.”
Since the start of the year, Sony shares have dropped 12 percent, while the benchmark Nikkei 225 index has gained nearly 7 percent.
The Associated Press and Reuters contributed to this report.
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