Samsung Launches Media Blitz for ‘The Next Galaxy’ Smartphone

Details are still scarce about the smartphone that many believe is the Samsung Galaxy S III — the sequel to last year’s hit Galaxy S II, which helped Samsung take the lead in the Android smartphone market. There are leaks, rumors, photos and videos (some of which might have been deliberately obscured) and even what might be the phone’s benchmark results, which show how well it performs with things like 3D games (spoiler: very). But Samsung has remained coy about what it’s going to unveil at its Samsung Unpacked event May 3.

It’s not saying what it has been planning. But as the rumors and hype build around Samsung’s new smartphone, the company has stepped into the fray, with a series of promotional websites and an app on the Google Play store. Samsung appears to be using them to tease its audience, so far, using riddles and games instead of giving out hard details. But as the “Samsung Unpacked” event draws nearer, the teaser trailer on its site may give way to some actual details.

Here’s a look at the ways Samsung is promoting its new smartphone, and how you can keep track of them.

tgeltaayehxnx.com

That’s an anagram, for “The Next Galaxy.” For awhile, the site showed nothing but a countdown. But a game soon let people decipher it, and visit.

The Next Galaxy

Which is a promotional site for Samsung Mobile Unpacked 2012, which is a yearly event Samsung holds to draw attention to its own products. Right now there’s not much there except for a teaser trailer, which largely serves to insult Apple fans (the way that previous Samsung ads have). But there are also links to sign up for “updates,” via email, Facebook, or Google+. Curiously, nowhere on the site does it mention …

The Samsung Mobile Unpacked app

People who are actually planning to attend Unpacked in person will get the most use from this new, free app, as it has the event schedule and directions built in. It also has information about previous Unpacked events, however, and promises “the latest information” and the ability to “learn about new product launches before anyone else.”

The reviews are split almost evenly between 5-star and 1-star reviews. That’s because many haven’t been able to get the app to work at all; it seems to only run on Samsung phones, other than the Galaxy Nexus, even though it can be installed on non-Samsung devices and there’s nothing hardware-wise that would keep it from working on them. Your mileage, of course, may vary.

Jared Spurbeck is an open-source software enthusiast, who uses an Android phone and an Ubuntu laptop PC. He has been writing about technology and electronics since 2008.

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