GRAHAM Richardson was a “gifted liar” and an “archetypal trickster” as Labor Party warlord, according to Bob Hawke’s biographer and wife Blanche d’Alpuget.
Whatever adjectives you choose to describe him, just like his old boss Paul Keating he certainly knows when to throw the switch to vaudeville. And this past week he sprung a masterful media trap for Kevin Rudd to help spruik his new incarnation as a political commentator on Sky News.
“Whatever it takes,” was the Richo motto when he prepared to bring down Hawke after he shafted him in the ministry. Now he’s applying the same take-no-prisoners approach to his new media career.
He named and “shamed” two MPs — Victoria’s Alan Griffin and WA’s Mark Bishop — as Rudd backers after promoting his new show with promises of a political striptease to defibrillate the Labor leadership story.
Rudd took the bait at a press conference at another of his curious visits to marginal seats. He made no attempt to deny “Griffo” was doing his numbers. And he attacked Richardson as an operative of the factions that deposed him as leader.
But the faceless men and the Ruddites are on a unity ticket on this one. The Foreign Minister should not have given Richardson any oxygen by berating him in public as suffering from relevance deprivation syndrome.
It probably felt very good to again raise a one-fingered salute to the NSW Right that helped destroy his leadership. But it horrified some of his backers. “Richo is the tar baby,” said one Rudd supporter. “He loves publicity and he’s trying to bait Kevin. Kevin should have ignored him.”
Rudd’s enemies agreed. “Richo hardly touched him up and the glass jaw returns,” observed a Labor minister. “He gave Richo what he wants: another two days of publicity.”
Rudd’s backers call Richo the mailman, suggesting his job is to deliver messages for the NSW Right. This overstates his role. These days Richo is freelance. He is determined to reinvent himself as a TV star. His interview with Peter Costello, where the former treasurer dumped all over Howard’s final years as being about foreign affairs while his deputy ran the economy, was a cracker. But what better prop to get people talking than Kevin Rudd in attack mode?
Rudd could have taken a leaf out of Tony Abbott’s rope-a-dope strategy.
When Costello accused Abbott of effectively allowing his industrial relations policy to be infected by his Jesuit education — too Democractic Labor Party, too soft — the Liberal leader chose not to return fire.
Costello’s attacks play perfectly into Abbott’s attempts to position himself to blue collar workers as a trusted brand in the industrial relations arena.
So why couldn’t Rudd resist Richo’s siren song?
“Both trying to pump their ratings. One is pretending to have inside knowledge, the other pretending (to be) angelic,” suggested one Labor factional operative. The lesson of last week is there’s a new dancing bear at Labor circus tent. His name is Richo.
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