Renesas Electronics America Kicks Off RL78 Green Energy Challenge

To spur embedded design creativity and innovation in the area of green
energy, Renesas Electronics America Inc. today launched the RL78 Green
Energy Challenge, a design contest featuring the RL78
microcontrollers (MCUs) and a robust software support environment
provided by Renesas Electronics America and its Alliance
Partner
community. The Renesas RL78 Green Energy Challenge provides
an open, creative environment in which embedded engineers can showcase
their skill in developing green energy designs in areas such as energy
harvesting, low power, metering, monitoring and control systems. The
contest begins March 26, 2012 and ends August 31, 2012. Winners will be
announced at the Renesas DevCon in October in Anaheim, Calif.

The RL78 Green Energy Challenge is presented by Renesas Electronics in
partnership with Circuit
Cellar
Magazine
and Elektor
Magazine
. The design contest prizes are sponsored by Renesas
Electronics along with partners Analog Devices, CMX
Systems
, Exosite, GainSpan Corp., IAR
Systems
, Micrium,
NDK Crystals, Okaya Electric Industries Co. Ltd., and Total Phase, Inc.

“As embedded systems become more connected, Renesas Electronics is
enabling new ways to gather data, manage resources, make intelligent
decisions and interact with the world around us,” said Rob Dautel,
senior manager, ecosystems, Renesas Electronics America. “We’re
committed to our vision of a ‘Smart Society’ where electronic systems
use less power, are more intuitive and improve overall quality of life.
In the RL78 Green Energy Challenge, we’re looking for designs that
define the essence of Green Energy, and inspire others to stand up and
do the same.”

Enter to Win Your Share of $20,000 in Cash Prizes

Renesas will provide a RL78 Renesas Demonstration Kit (RDK) to up to 780
contestants who provide a qualifying abstract related to green energy.
The use of the RDK is encouraged but not required. The contest will be
coordinated across North America, Brazil, Europe and Asia. To join the
competition, register at www.circuitcellar.com/RenesasRL78Challenge
beginning March 26, 2012.

Renesas Electronics America will award the following prizes: First
place, $8,000, plus a trip to Renesas DevCon 2012; Second place, $5,000;
Third place $2,000; and five honorable mentions receiving $500 each.
Renesas and partners will also have weekly drawing for prizes such as
books, t-shirts, software and hardware solutions. Participating partners
will also present their own hardware and software prize awards, based on
criteria for their respective prizes. Details of the prizes and judging
criteria can be found on the contest page.

Judges will select the winning green energy designs based on a scoring
of technical merit, design originality, usefulness, cost effectiveness,
and documentation. Final judging and the winner selections will be
announced during a special ceremony at the Renesas DevCon in October in
Anaheim, Calif.

About the RL78G13 RDK

The Renesas Demonstration Kit (RDK) for RL78G13 is an evaluation and
demonstration tool for Renesas RL78G13 MCUs. The goal is to provide the
user with a powerful debug and demonstration platform targeted at common
applications. To aid in the evaluation of the RL78 family of
microcontrollers, Renesas includes IAR’s Embedded Workbench Kickstart
Edition for the RL78. This full-featured tool suite allows for up to
16KB of application code to be implemented on the RL78G13 RDK. To
facilitate RDK programming, the IAR tools support the Renesas TK
Debugger, which is on-board the RL78G13 RDK. For more information,
visit: http://www.renesas.com/rdkrl78g13

For more Renesas news, follow Renesas Electronics America on Twitter: www.twitter.com/RenesasAmerica.

About Circuit Cellar and Elektor Magazines

Circuit Cellar and Elektor have been providing electrical engineers with
insightful analysis, hands-on project articles and in-depth product
reviews for fifty years. Circuit Cellar delivers everything professional
engineers need to thrive and excel in the ever-evolving world of
embedded systems while Elektor provides an interactive multimedia
platform for everyone with an interest in electronics. Find out more by
visiting www.circuitcellar.com
and www.elektor.com.

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara,
California, is a wholly owned subsidiary of Renesas Electronics
Corporation (TSE: 6723), the world’s number one supplier of
microcontrollers and a premier supplier of advanced semiconductor
solutions including microcontrollers, SoC solutions, and a broad range
of analog and power devices. Renesas Electronics America offers local
manufacturing in Roseville, California, and the global manufacturing
capabilities of its parent company. In the Americas, Renesas Electronics
America markets and sells industrial-type active-matrix LCD modules from
NEC LCD Technologies, Ltd., a global leader in innovative display
technologies. More information about the products offered by Renesas
Electronics America can be found at http://am.renesas.com/.

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