Photo Series of Students with All Their Belongings Critiques Consumerism


© Sannah Kvist

There’s no easier time to despise consumerism and materialism than when you’re moving- all of a sudden, the stuff you’ve collected over the years (and likely hardly used) becomes a real pain in the butt. For Swedish photographer Sannah Kvist, that moment when you finally have everything in one pile (and her third move in six months) was a moment of inspiration. It gave birth to “All I Own,” a photography series of young Swedes sitting with all of their belongings.


© Sannah Kvist

But the process of moving is just a catalyst for thinking critically about how much we buy and consume, and what is truly necessary. TreeHugger founder Graham Hill says less stuff leads to more freedom, and I agree.

Kvist writes:

I remember myself when I lived in Stockholm, how I before moving to a new flat minimized my stuff more and more. I came to Stockholm to a truck and went away with an IKEA-bag. What was left was what I thought was most important. It that defines me most as a person.


© Sannah Kvist

All of the participants in “All I Own” were born in the 80s, part of a generation, Kvist says, that is commonly described as selfish and materialistic by its elders. But based on this group, the charge doesn’t stick. These young Swedes have mastered the art of minimalistic living, even if they’re motivated more by convenience than grandiose thinking about society and the health of the planet.

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© Sannah Kvist


© Sannah Kvist

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