Pakistan billboard ads featuring bare-shouldered women covered up

A soap ad featuring Meera, a Pakistani actress, and a hoarding featuring
Katrina Kaif, a Bollywood star, have been covered up.

The finger of suspicion is already pointing at the Jamaat-e-Islami party,
which last month organised an “anti-vulgarity” day.

The Islamist party sent a letter to prayer leaders lamenting the use of women
in “erotic and seminude” advertisements.

However, party officials have denied running a guerrilla campaign against
billboards.

Bina Shah, a writer who lives in the city, said the campaigners could not stop
fashion shows being beamed into homes by satellite and so had picked an easy
target in a city that did not protecting.

“Karachi people are much more liberal in terms of women’s dress code,”
she said.

The blacked-out adverts have now been taken down.

It is not the first time that self-appointed morality police have tried to
raise standards of decency in Karachi.

Earlier this year a TV talk show host prowled a public park with a film crew
to chase down young, courting couples seen in public without chaperones.

However, Maya Khan’s stunt provoked a liberal outcry and she lost her job.

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