While parent company Procter Gamble has tied into the Summer Olympics with tear-jerker ads featuring mothers of athletes, Old Spice has taken its own unique approach.
The ad above features a skinny guy who is using self-help tapes to better himself, a theme the brand introduced back in April. But now the protagonist is an Olympics hero as well — one who emerges from the Olympic pool with copious gold medals and facial hair. The 30-second ad even follows our hero to his death, where his legend is maintained via a branded line of table crackers.
What do you think of Old Spice’s latest? Weird? Funny? Worthy of a gold medal? Let us know in the comments.
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