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January 7th, 2016 
Awake Goy (NaturalNews) Partaking in a little post-work happy hour just became a lot safer with the creation of a little known molecule that reduces alcohol’s harmful effects on the body, particularly the liver (which is affected the most adversely), without comprising the enjoyable buzz many of us love, and deserve, to indulge in every now and then.
Developed by Chigurupati Technologies, NTX was contrived through a multi-million dollar eight-year project completed by a team of pharmaceutical PhDs hoping to make the “drinking experience smarter,” according to NTXTechnology.com.
Founded in 2006 by Harsha Chigurupati, a young entrepreneur from Hyderabad, India, who was raised in a family of scientists, pharmacists and physicians, Chigurupati Technologies first sought to eliminate the side-effects of over-the-counter drugs before dabbling in the alcoholic beverage industry.
The innovative molecule is “Scientific, preventative and recreational all at the same time—while protecting the liver,” Chigurupati told the Tasting Panel Magazine last year. Human study trial results showed that NTX massively reduced harmful effects on the liver by up to 93 percent.
Using a “proprietary blend of ingredients” designated as GRAS (Generally Recognized as Safe) by the U.S. Food and Drug Administration (FDA), NTX works by shielding your liver from the harmful effects of consuming alcohol, without comprising a beverage’s taste. While the pharma company has not fully disclosed its product’s ingredients, we do know that licorice root and sugar alcohol are some of its key components.
NTX can be infused into several types of alcohol, but is currently designed to “evolve distilled spirits.” The first company to utilize this breakthrough technology is Bellion Vodka, developing what they call “the first functional spirit on the planet.”
Just as we’ve made technological advancements in other industries, such as cell phone technology, Bellion Vodka says NTX is a revolutionary breakthrough in alcoholic beverage consumption, making drinking safer and smarter.
Sounds too good to be true, right? Well, it is. But not in the sense you might think; the technology has substantial scientific analysis to back its claims. However, it’s the government agency in charge of labeling such affirmations that’s standing in the way of Americans enjoying one of their favorite pastimes more safely.
The Alcohol and Tobacco Tax and Trade Bureau (TTB) – the agency responsible for regulating marketing claims on alcoholic beverages, among other things – has essentially stonewalled NTX technology from being touted for what it really is: a “smarter way to drink.”
Created in 2003 when the Bureau of Alcohol, Tobacco, and Firearms (ATF) was reorganized under provisions of the 2002 Homeland Security Act, TTB assumed responsibility for collecting taxes on alcohol, tobacco, firearms and ammunition, as well as ensuring product compliance in terms of labeling, marketing and advertising.
Following in ATF’s footsteps, TTB absolutely prohibits any mention of health benefits by winemakers, beer brewers and spirits distillers, despite a growing body of evidence pointing to the advantages of moderate alcohol intake.
In the early 1990s, ATF acknowledged the scientifically supported link between moderate alcohol intake and decreased risk of heart attack, vowing to revise its restrictions for including health benefits on alcoholic beverage labels; but it failed to act, writes Sam Kazman, general counsel for the nonprofit Competitive Enterprise Institute, in a piece titled “Drinking in the Dark.”
ATF’s “position was that any mention of health benefits had to be accompanied by so many qualifications that, as the agency succinctly put it, ‘it is extremely unlikely that such a balanced claim would fit on a normal alcoholic beverage label.'”
The group “challenged ATF’s policy in court on First Amendment grounds,” but was unsuccessful. This poses a problem for Chigurupati Technologies and its alcoholic beverage partners, as this meas that they are barred from fully disclosing NTX’s abilities on product labels, instead being forced to use vague language such as a “smarter way to drink.”
The bright side is that you can still purchase NTX-infused vodka in some states. However, the TTB’s restrictions may limit Chigurupati Technologies’ ability to expand their product to other brands and other types of alcohol such as wine and beer.
“No one had ever done this in the market so far. Other than the fact that I like spirits and I wanted something better for the liver, it was an easy thing to get into because [this] market is the most un-evolved, non-innovative market in the world,” Chigurupati says. “Science has not been used in any way to benefit real consumer experience.”
Sources:
TTB.gov[PDF]
Source Article from http://www.naturalnews.com/052549_NTX_alcohol_consumption_liver_damage.html
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