Now In Aisle Five: Courting Gay Customers

Retailers are becoming a lot less closeted.

Many retailers are turning their attention to gays and lesbians, a group that wields substantial buying power but isn’t fully integrated into mainstream advertising. Similar to other moves to attract different minority groups, the push comes with risks, as it could threaten the retailers’ relationships with some of their longtime shoppers.

Read the whole story at Wall Street Journal

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