Nokia Takes on Apple in ‘Hidden Camera’ Ad Campaign [VIDEOS]

Nokia is coming out swinging in an attempted comeback into the U.S. market.

The mobile device manufacturer, which is introducing its Windows Phone-fueled Lumia 900 later this week, has launched a putative “hidden camera” campaign featuring what purports to be behind-the-scenes conversations at Apple and Google.

[More from Mashable: 10 Most-Shared Apple Ad Parodies of All Time]

In the video above, “Fragile,” an exec at an unnamed company points out that the phone in question is fragile. Though the phone is unrecognizable because it’s pixellated, the date, “2007-07-09,” would seem to indicate that it’s Apple‘s iPhone, since that was close to that phone’s original launch date. In the video, the exec is ridiculed for his observation. “Say someone drops it and it breaks,” says another exec. “Bingo. We just sold another phone.” That guy then advises a female exec to get in on mortgage-backed securities (har har).

Another ad, “Death Grip,” takes on Apple’s “antennagate” incident. Saturday Night Live veteran Chris Parnell appears in another video promoting the idea that other smarthphones are not ready for prime time. “If you’ve ever suspected that your smartphone was actually a borderline defective glorified prototype in some kind of secret product test, you may have been on to something.”

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Parnell also appears on smartphonebetatest.com, which he appears to be waiting around to do something.

Sidelined in the smartphone wars in the U.S., Nokia is planning to make a splash with an ambitious campaign for the Lumia 900. In addition to Nokia’s ad effort, Jeff Bradley, ATT’s device head, said the carrier’s campaign will be a “notch above anything we’ve ever done,” even for the iPhone.

Nokia, however, joins a long line of marketers that have attempted — so far unsuccessfully — to knock Apple off its perch. The list includes Motorola, whose Xoom Super Bowl ad in 2011 failed to uproot the iPad and Samsung, which took on the Apple fanboy mystique in a Super Bowl ad this year. Microsoft has also taken on the iPhone and Google’s Android with its “Smoked by Windows Phone” ad campaign, which launched in February.

What do you think? Can Nokia make a case against Apple? Sound off in the comments.

“Death Grip”

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This story originally published on Mashable here.

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