Nicolas Sarkozy styles himself as man of the people

Mr Sarkozy backs an EU fiscal pact drawn up with Germany’s Angela Merkel on
tightening budgetary austerity rules. Mr Hollande wants to relax and amend
it to place the focus more on growth.

With 63 days to go before round one, the two mainstream candidates have begun
to widen their advance on the remaining contenders.

A focus on traditional conservative values and a promise of handing power to
the people to circumvent the “elites” through referendums on
welfare and immigration has helped Mr Sarkozy pull out of striking range of
Marine Le Pen, the far-Right National Front candidate. He is now between
seven to 11 points clear.

But it has done little to dent the lead of Mr Hollande, despite a difficult
week for the Socialist – accused of doublespeak by attacking unregulated “finance”
while seemingly placating the City of London.

Mr Sarkozy on Sunday warned of the dangers of picking an adversary who “pretends
to be Thatcher in London and Mitterrand in Paris”, claiming the
Socialists had backtracked on a range of issues from immigration to
returning the official retirement age to 60.

His camp is hoping a “carpet bomb campaign” in which he injects new
ideas and publicity stunts on a daily basis will allow him to dictate the
agenda, and divorce “Sarkozysme” – his politics – from “Sarkozy”
the man.

“It’s all about storytelling,” he told the Daily Telegraph and other
French journalists as he opened what he insisted were modest campaign
headquarters in Paris on Saturday.

New proposals on Sunday included reducing the number of MPs in the National
Assembly and adding a dose of proportional representation.

Despite the cheers and the full house, there was nothing like the fervour of
the early stages of Mr Sarkozy’s 2007 electoral campaign. The most heartfelt
cheers came at the end, when Mr Sarkozy cried “help me…succeed for France”.

Speaking afterwards, militants were anything but wildly confident. Sébastien,
a UMP youth member, said: “Here it is easy to convince people as it’s
preaching to the converted, but when it comes to convincing the whole of
France, that’s another ball game. ”

Jacqueline, an estate agent in Marseille, 50, said: “It will be very
difficult. He’s the best but it will be very tough.”

The starting gun for the Sarkozy campaign sounded last Wednesday when he
formally announced his candidacy for a second term, followed by a provincial
rally in Annecy, in
which he accused Mr Hollande of “lying morning to night
“.

Clearly stunned by the virulence of the language, Mr Hollande’s campaign has
appeared to lose momentum. But the Socialist nicknamed Mr Normal said he
would not be reduced to “street fighting” with a “brutal and
inconsistent” candidate.

“The only referendum is the presidential election and I know the
question: ‘Do you want to continue with the outgoing President?,” he
asked.

Mr Sarkozy received surprise support on Sunday from Claude Allègre, a former
Socialist education minister, who praised his “great qualities in
foreign policy and Europe” which would prevent France becoming the new
Greece or Italy.

Mr Hollande, however, was “not up to the job”.

“(He) constantly changes his mind. If he’s elected we’ll have Chirac II
in power,” he said.

Stuck with the nickname of “President of the rich”, Mr Sarkozy is
trying to recast himself as a man of the people, the underdog which the “system”
– the media, pollsters and the Left – want to evict.

“I won’t be the candidate of a small elite against the people,” he
said.

His strategy has infuriated Ms Le Pen, the self-styled “candidate of
popular revolt”, who implored her supporters not to heed the Sarkozy
siren as they did in 2007.

“The President of the rich, the little candidate of the fat cats, the
bling-bling president would now suddenly be the candidate of the people?,”
she said in a presidential convention on Saturday in Lille.

“Only imbeciles would be taken in by such a U-turn.”

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