By
Martin Delgado
Last updated at 6:19 PM on 23rd January 2012
Race-goers won an apology after those who failed to meet a stringent new dress code for the Premier Enclosure at Ascot had orange stickers attached to their clothing.
One visitor, who wished to remain anonymous, dubbed the stickers ‘naughty boy badges’.
Racecourse chiefs later admitted the move had been ‘the wrong thing to do’.
Too scruffy: Ascot staff give out orange stickers to any one without a tie after a new stringent dress code was introduced
The rules, which now require male ticket-holders for the Premier Enclosure to wear a jacket and tie, were not enforced but the stickers issued a warning.
‘What we did was well meant but it didn’t look good and, in hindsight, was a mistake,’ said spokesman Nick Smith.
The move brought a flurry of protests on social networking site Twitter. One disgruntled visitor wrote: ‘Bad day for customer relations.’
High jump: Action from Ascot where male race-goers were given orange stickers to show they weren’t suitably dressed
Another tweeted that it was ‘patronising and disgraceful’.
About 200 of the 10,000 people at Ascot yesterday are thought to have been given a sticker.
The move followed last week’s announcement that the code was being tightened after allegations that some visitors were too casually dressed.
Ladies day: Race-goers leave Waterloo Station for Ladies Day at Ascot
For the Royal Ascot meeting in June rules are much stricter.
Racecourse chiefs claimed that guests ‘given an inch’ had ‘taken a mile’, arriving at the prestigious meet dressed ‘as if they are going to the beach’.
Mr Smith added: ‘The idea of the tiny orange stickers was that staff would see who had already been advised so they didn’t hassle them for the rest of the day.
‘The intention wasn’t to be heavy-handed so we apologise.
‘It was clearly the wrong thing to do and there will not be orange tags next time.
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If they are not dress properly just send them away. – wind , in the willows, 22/1/2012 23:02 — If they are not write properly just send them away.
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Who cares, surely there are bigger things to worry about? A bit of perspective is needed I think.
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Is it not a case of implementing a standard that was already in existence?
On the day, I would not have been impressed if I was approached numerous times to remind me of the dress code. Having the smallest sticker imaginable did not detract from what was a very enjoyable day, and I for one take my hat off (no pun intended) to whoever decided to begin the process of going back to the expected standard of a Royal Venue.
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Ok, the ‘naughty’ sticker was ridiculous but if there is a dress code, then adhere to it or don’t bother going; sit in front of your TV and watch the races in your string vest and pants if you like. There’s a dress code at Goodwood and it’s never been relaxed so everyone knows where they stand. The REAL problem at racecourses is the amount of alcohol consumed. So, in effect, you can look really smart [which I like to see] but you can become obnoxious, ill-mannered, crude and lewd and the racecourse stewards do absolutely nothing about it, even when you call for help, they still do nothing. THAT’s the problem I have with racecourses!
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This is surely a matter of respect – respect for oneself and respect for the people in whose company you have chosen to spend your day. If you do not like the dress code, do not go to the occasion. There is so little respect for other people in our ‘anything goes’ society.
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Some of the posters accusing the organisers of being snobs, sexists, Nazis etc would presumably wear sportswear to a funeral. It’s called dressing appropriately for the occasion and requires only a tiny amount of common sense. If you don’t want to dress up, go to a football match instead.
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About time people were pulled up on the dress code. Why is it so difficult for people to dress in a classy presentable way, or is it against their ‘yuman rites’?
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What an untidy scruffy bunch we have become. Personal grooming has gone down hill in recent years and many people have no sense of pride. About what we can expect in Grubbie Britain.
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They should simply refuse entry until the people meet the dress code required.
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wont be able to see them on the chavs who are fake tanned out (hahaha)
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