M&S opens store in Kazakhstan

“With over 40 stores in Russia and Ukraine, our new Kazakh store builds on our
established presence in the region which we will continue to grow over the
next few years,” he said in a statement.

Marks Spencer now has 390 overseas stores spread out across Europe, the
Middle East and Asia.

It operates through franchise agreements with local partners, a strategy that
allows Marks Spencer to access local knowledge and spread risk. In
Kazakhstan, Marks Spencer has teamed up with Al Hokair, which owns a
series of shopping malls across the former Soviet Union and the Middle East.

Part of the Marks Spencer attraction for Kazakh shoppers is its British
heritage, associated with old-fashioned steadiness and quality.

Aiganym, 20, was on a shopping trip to the store with her mother Irina, 50.

“We’ve heard it’s good quality,” she said. “It’s a classic collection for all
ages.”

The British aspect pervades the Marks Spencer store.

A full-length photograph of Jamie Redknapp, the ex-England footballer,
modelling beachwear hangs in the men’s section.

There was no sign, though, of Marks Spencer’s new Shwopping campaign,
featuring the actress Joanna Lumley, which aims to persuade shoppers to drop
off an unwanted item of clothing each time they shop at a store.

Views: 0

You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply

Powered by WordPress | Designed by: Premium WordPress Themes | Thanks to Themes Gallery, Bromoney and Wordpress Themes