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June 8th, 2012 
FAKE NEWS for the Zionist agenda Motor launches an extensive marketing campaign for Maxwell Technologies‘ new non-battery-based, clean-energy Engine Start Module that ensures reliable engine starting for commercial trucks, especially in cold weather where lead-acid batteries often fail. Motor’s new campaign features Alex Debogorski (star of History Channel’s Ice Road Truckers) and includes print, radio and online advertising, as well as website development, SEO, point-of-sale promotion, sales collateral and PR.
San Clemente, California (PRWEB) June 08, 2012
Motor, a leading design and marketing firm in Southern California, announced today the firm recently developed an extensive marketing campaign for client Maxwell Technologies to launch a new clean energy-based Engine Start Module that ensures reliable engine starting for commercial trucks, especially in cold weather where lead-acid batteries often fail. Motor’s new campaign features Alex Debogorski (star of History Channel’s Ice Road Truckers) and includes print, radio and online advertising, as well as website development, SEO, point-of-sale promotion, sales collateral and PR.
“Introducing the Engine Start Module was a great marketing challenge for us because Maxwell Technologies had zero awareness in the commercial trucking industry. We needed to quickly build awareness and credibility within the distribution channel to push the product to end users, as well as create broad-based awareness among end users to pull the product through truck dealerships and fleets,” said Dennis Flynn, marketing director for Maxwell Technologies. “This was a significant product launch for Maxwell. Having the right marketing partner was critical.”
Maxwell Technologies, based in San Diego, California, is a leading manufacturer of ultracapacitors. The company’s ultracapacitors are used in many green energy products such as providing burst power, for example, to control wind turbines, recapture and store recuperative breaking energy in hybrid drive vehicles and for quick acceleration in electric vehicles.
“Working with Maxwell Technologies has been incredibly fun and rewarding. They relied on us to help develop a solid product launch strategy and allowed us to approach the marketing campaign very creatively,” said Peter Quill, president of Motor. “True to our non-traditional and integrated approach, we leveraged the strategic and creative thinking of our four operating units – Motor Brands, Motor Creative, Motor Digital and Motor Public Relations – to bring a memorable and impactful campaign to life that has quickly paid dividends for our client.”
“The concept Motor came up with to use Alex Debogorski as the product spokesperson was an immediate home run, because he’s instantly recognizable and respected in the trucking industry. Plus, the concept is so extendible. From print ads and radio spots to sales tools and collateral, you name it,” said Flynn. “Our distributor has been thrilled with the response from owner/operators and fleet managers who’ve requested product information from dealerships because of radio spots they’ve heard or magazine ads they’ve seen. At the Mid-American Trucking Show, which is one of the main tradeshows for the industry, people mobbed Alex like he was a rock star. The campaign has really paid off by quickly raising the profile of the product.”
Motor currently has a notable roster of Southern California clients including Panasonic Avionics, one of Orange County’s largest employers; Toshiba America Medical Systems, a leading medical imaging company; Qualcomm, a world-leading provider of wireless technology and services; and Surterre Properties, Orange County’s leading luxury residential real estate brokerage.
About Maxwell Technologies
Maxwell is a leading developer and manufacturer of innovative, cost-effective energy storage and power delivery solutions. Maxwell’s ultracapacitor products provide safe and reliable power solutions for applications in consumer and industrial electronics, transportation and telecommunications. Its high-voltage grading and coupling capacitors help to ensure the safety and reliability of electric utility infrastructure and other applications involving transport, distribution and measurement of high-voltage electrical energy. Its radiation-mitigated microelectronic products include power modules, memory modules and single board computers that incorporate powerful commercial silicon for superior performance and high reliability in aerospace applications. For more information, please visit http://www.maxwell.com.
About Motor
Motor is a leading non-traditional integrated marketing firm based in San Clemente, California. Experienced in brand building, creative development, online programming and development, and public relations, Motor includes: Motor Brands, Motor Creative, Motor Digital and Motor Public Relations. Motor’s clients include mid-to-large size B-to-B and B-to-C companies within a diverse mix of industries ranging from consumer products and technology to healthcare and real estate. Motor is headquartered at 117 Avenida Cabrillo, San Clemente, CA 92672. For more information please visit http://www.motorworks.net or call (949) 218-2500.
Michael Williams
Motor Public Relations
(949) 218-2500 336
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