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July 12th, 2012 
FAKE NEWS for the Zionist agenda Before Tuesday’s , MLB officials hyped it as “one of the most social events in baseball history.”
They weren’t lying.
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The event drew more than 800,000 comments from nearly 440,000 users across social media platforms, according to data from the social TV analytics company . The game’s first inning alone than the entire 2011 game did, and the overall chatter was amplified 3.6 times over last year. San Francisco Giants accounted for the game’s two most buzz-worthy moments with a Pablo Sandoval triple and Melky Cabrera home run sparking around 8,000 comments per minute.
The MLB organization encouraged fans to tweet during the game using the #ASG hashtag, and that strategy appears to have paid off. Nearly a third of tweets about the game included #ASG, Bluefin says. The hashtag also spent hours planted atop ‘s worldwide trending chart, and was just one of many terms related to the game that went global Tuesday night.
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The league had a successful social media week leading up to the All-Star Game, too. It opened up Twitter as a voting avenue to fill the game’s final slots, and multiple players’ names and hashtags became worldwide trends as fans supported their favorite stars. During the game, players who had been removed were allowed to post comments from a special room.
“It’s the first time we’re going to have players engaging on social platforms in a game that has real meaning,” Tim Brosnan, MLB’s executive vice president for business, told Mashable on Monday. “Our feedback is players want to be closer to the game, inside the game minute by minute, and this is a way to do that.”
But baseball and social media don’t always mix — one fan recently found out the hard way after getting drilled in the chest with a foul ball while on his phone.
Check out the Bluefin Labs below for the full picture of the role social media played in this year’s MLB All-Star game.
Thumbnail image courtesy of ,
This story originally published on Mashable .
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