Millionaire Italian playboy runs out of petrol in camouflage-patterned Ferrari 458

A few months ago it broke down on a tram line in Milan, causing a temporary gridlock in the city centre.

Mr Elkann, regularly named one of the world’s best dressed men, is Fiat’s manager of brand promotion and heads up a team which adapts cars to customers’ specifications.

Having inherited his grandfather’s good looks and sense of sartorial style he is rarely out of the Italian press.

In October 2005, in a scandal that stunned Italy, he collapsed from a drugs overdose in a dingy flat in Turin in the company of a 50-year-old transsexual.

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