Merry Clickmas! Millions log on to take advantage of pre-Boxing Day sales bargains

By
Gareth Finighan

Last updated at 11:16 PM on 25th December 2011

Christmas credit card: The number of people spending Christmas Day shopping for bargains is expected to shoot up this year (Posed by model)

Christmas credit card: The number of people spending Christmas Day shopping for bargains is expected to shoot up this year (Posed by model)

Millions took a break from the normal festivities yesterday to shop online in record-breaking numbers, research suggests

Last Christmas Day 4.8million took advantage of the sales which stores launch early on the internet, spending £153million, which was a 9 per cent increase on the year before.

But a larger rise is expected this year, according to IMRG, the trade body for online retailers, and other sources indicate that the figure could be £180million.

Debenhams said Christmas Day traffic on its website was up by 75 per cent on last year as shoppers looked to snap up bargains before Boxing Day sales began in store. Children’s clothes were top of the list.

Last year shoppers began logging on as early as 6am on Christmas Day, according to analysis by cycle, leisure and car accessories retailer Halfords.

Sales continued to increase throughout the morning, rising to a peak at noon as people raced to buy before sitting down to Christmas lunch. 

Sales fell back steadily from 1pm to 4pm, then picked up again with only a slight slowdown around 8pm when the TV channels started their top shows.

Online transactions rose from 9pm, peaking at 11pm. After that sales fell steeply. 

A Halfords spokesman said: ‘We are expecting this year’s Christmas Day to be even busier than last year, as more customers search out online bargains.’

While the thought of hundreds of thousands of people shopping may not paint a picture of the traditional family Christmas, the top ten purchase items show that children’s clothes topped the list.

‘Starting the online sale three days before Boxing Day is about giving customers the opportunity to pick up some great bargains without leaving home and our figures show that there is a real appetite for getting those basics like schools uniforms and next year’s candy canes at a fantastic price,’ a company spokesman said.

Analysis by retailer Halfords has provided an insight into the nation’s internet habits on Christmas Day.

The analysis showed more than three times as many products were sold online on Christmas Day as on Boxing Day.

Halfords Head of Digital Jon Asbury said: ‘Online shopping is a very important and convenient part of our lives, and it’s not surprising to see that on Christmas Day, when the whole nation enjoys a day at home, people are using their leisure time to indulge in a little virtual shopping.

 

Here’s what other readers have said. Why not add your thoughts,
or debate this issue live on our message boards.

The comments below have not been moderated.

Greed, greed and more greed

Some of us couldn’t be with family this year due to travel costs, and spent our vouchers online (passes the time). Cheers!

“Sales only started to slow down after 8pm” – it’s 19:20. Plus what kind of sad individual spends Christmas Day on the internet…?
– Dave, Manchester, 25/12/2011 19:22
I would guess around 60% of the population do, so many Christmas presents are downloaded/used online. Millions of mobiles, laptops, music players, tablets, book readers etc etc were given as presents and they require content so all those people would have been online getting content, millions of online gift vouchers were given as presents so whoever got them is going to be online spending them.
Sounds like you live a very sheltered life as you seem to have no clue whatsoever.
I got a £100 gift voucher for Amazon so I was searching for hours looking for the right things to upgrade my PC with and this £100 was a welcome boost to the overall cost.

The only thing sadder is logging on the DM to laugh at its sad, thick readers…. Oh!!!

what kind of sad individual spends Christmas Day on the internet…?
Dave, Manchester, 25/12/2011 19:22
You!!!!!!!!!!!!!!!!

Anon, NI, look up the definition of irony in a dictionary.

What on earth are Candy Canes ?

Dave you absolute donut, I bet you live in LaLa land

Where are people getting their money from or are they just getting deeper and deeper into debt!!!!

Dave, Machester.. Obviously you do.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

Views: 0

You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply

Powered by WordPress | Designed by: Premium WordPress Themes | Thanks to Themes Gallery, Bromoney and Wordpress Themes