Mavericks Invent Future Internet Where Cisco Is Meaningless

Mavericks Invent Future Internet Where Cisco Is Meaningless

 
Wired.com
April 16, 2012
 

PALO ALTO, California — Martin Casado stands up, reaches across the table, and tears a sheet of paper from a notebook. The notebook belongs to Alan Cohen, who works alongside Casado at Nicira, the most intriguing startup in Silicon Valley, and as Casado sits back down with his sheet of paper, Cohen keeps talking.

Cohen knows how to talk. He spent six years as a marketing exec at Cisco, the company that sells more networking hardware than anyone else in the world, and now, he’s plugging Nicira, a company that wants to make Cisco irrelevant, taking the brains out of network hardware and moving them into software. As Cohen gives the elevator pitch — “we’ve created a new category: we’re a network virtualization company” — Casado, the company’s chief technology officer, is quietly doodling on his piece of paper. He’s making lists and drawing pictures and linking them all together in some sort of elaborate flowchart.

As it turns out, he’s mapping out what he will soon tell us about the origins of his nearly-five-year-old company and its lofty mission. “I was putting together a narrative,” he says. “I’m a pretty linear thinker.” That he is. But this doesn’t quite do justice to the way his mind works. “Martin Casado is fucking amazing,” says Scott Shenker, the physics PhD, UC Berkeley computer science professor, and former Xerox PARC researcher who has worked closely with Casado for the past several years on the networking problems Nicira is trying to solve. “I’ve known a lot of smart people in my life, and on any dimension you care to mention, he’s off the scale.”

In much the same way he maps out his narrative with pen and paper, Casado has mapped out a new future for the world of networking. He and Nicira and a small community of other computer scientists are pioneering a new breed of computer network that exists only as software, a network you can control independently of the physical switches and routers running beneath it. With this paradoxical arrangement, they aim to provide a far easier way of building and modifying and rebuilding the networks that run the largest services on the web and beyond.

In short, Martin Casado envisions a world where networks can be programmed like computers.

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