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February 17th, 2012 
FAKE NEWS for the Zionist agenda - New lower calorie limit will apply worldwide by 2014
By
Jill Reilly
Last updated at 2:05 AM on 17th February 2012
Fans of bumper chocolate bars beware – confectionery giant Mars Inc. has announced plans to cap the calorie content of its chocolate.
The maker of Snickers and Twix candy bars will stop selling chocolate products with more than 250 calories in them by the end of next year on a worldwide basis, a spokeswoman said.
The McClean, Virginia-based company, which also makes MMs and Skittles candies and Juicy Fruit chewing gum, said the goal is part of an ongoing effort to improve the nutritional value of its products and to sell them in a responsible way.
Downsized: The new calorie limit target means fans of the king-size Snickers bar might want to enjoy the big bar while they can
The new calorie limit
target means fans of the 540-calorie king-size Snickers bar might want
to enjoy the big bar while they can.
By 2014, it’s going to be gone, part of what Mars says is a broader push for responsible snacking.
It will not include ‘duo packs’ or larger family bars, which will be allowed a higher calorie allowance because they are designed to be shared, a spokesperson said.
Mars Inc, the maker of Snickers and Twix candy bars, have announced that they will stop selling chocolate products with more than 250 calories in them by the end of next year
In
2007, the privately held company said it would stop buying advertising
time or space if more than a quarter of the audience was likely to be
under 12 years old.
Mars has also said it will reduce sodium levels in all its products 25 percent by 2015.
Spokeswoman Marlene Machut said the plan to stop shipping any chocolate product that exceeded 250 calories per portion by the end of 2013.
The company has a record of reducing the size of its bars without a drop in the price in what some have criticised as a ‘back door’ price rise.
However it insists the initiative is a genuine attempt to help combat obesity.
It was a target first announced last year and is part of Mars’ ‘broad-based commitment to health and nutrition.’
Several media organisations, including National Public Radio, reported on the chocolate bar down-sizing this week.
Mars is one of the world’s leading food manufacturers.
In addition to candy, it makes Uncle Ben’s rice and Dove ice cream bars as well as Pedigree and Whiskas brand pet food.
A Mars spokesman added: ‘We believe that all of our products can be enjoyed as part of a healthy lifestyle and balanced diet.
‘Our commitment to making all our chocolate products no more than 250 calories per portion reflects this.’
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being cynical I would suggest this is more about profit margin than anything else.
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Reduce the price then. I mean we all know they won’t, so it’s a great scam really. Smaller bars means more people will be able to treat themselves but by keeping the same price they make more money. They don’t care about health, that’s just a ridiculous cover up.
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Try eating 5-6 apples instead and you will still get less calories than this undignified attack on your body.
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Stop buying them until they get the message. We’ve had enough of being ripped-off and our good health being used as the excuse.
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right so reduce the content due to high calories, does that mean it will then become illegal for a shop to sell you 2 bars?. I bet the price says the same aswell though.
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If you think these king size bars are too big, you should have seen what was a normal size bar years ago. They are just ripping off consumers, jumping on the Healthy eating bandwagon. The price will no doubt stay the same. Anyone notice the size of canned/packet goods in the Supermarkets lately, if they get any smaller you’ll need a microscope to find what your looking for. Whereas we would make an impulse buy on some of those goods before the downsizing, we simply don’t buy any of them any more.
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I remember when you needed a set of teeth to bite through a mars bar. Now it’s like eating a mousse, so I don’t.
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Good news for kids.
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Nothing to do with calories, all to do with corporate greed, and a healthy bonus for whichever PR person dreamed up disguising costs cutting as a health benefit for the consumer.
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This has nothing to do with reducing calories in a chocolate bar but everything to do with reducing bar size for the same or greater price, so, in essence to increase profit margins. It’s a cynical way of saying we’re greedy and we don’t care. Disgusting!
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