Marketing: ‘Zombie Bullets’ In High Demand Following Flesh-Eating Attacks
June 8th, 2012
Via: CBS:
Talk about zombies and a possible zombie apocalypse has increased due to recent gory accounts of drug-induced, flesh-eating attacks in the news.
Stores across the U.S., including in Metro Detroit, are getting in on the undead action by selling Zombie Bullets, made by Hornady Manufacturing.
In promoting the product on their website, Hornady suggests, “Be PREPARED – supply yourself for the Zombie Apocalypse with Zombie Max ammunition from Hornady! Loaded with PROVEN Z-Max bullets… MAKE DEAD PERMANENT!�
…
“After it gained some acceptance among some of us here in the company got on board with the idea we decided just to have some fun with a marketing plan that would allow us to create some ammunition designed for that … fictional world,� Deger said.
He said the Zombie Max and Z-Max bullets are Hornady’s most successful products.
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