Mamma beer! Bizarre drink that’s gone down a storm in the U.S. hopes to get slice of UK’s lager market

By
Emily Allen

Last updated at 12:01 AM on 4th February 2012

A drink and a takeaway is a staple of a weekend evening in, but one enterprising couple have combined the two in one bottle by selling pizza flavoured beer.

The bizarre beverage is brewed by husband and wife team Tom and Athena Seefurth, who gave up their normal jobs five years ago to start making the beer full time.

From humble beginnings in the garage of their home in St Charles, Illinois, USA, the couple have now sold over 500 barrels of the savoury lager and the beer is on its way to the UK.

The drink is brewed normally for a lager, but at various stages tomatoes, basil, oregano and garlic are added to give the beer its unique flavour

To us! The drink is brewed normally for a lager, but at various stages tomatoes, basil, oregano and garlic are added to give the beer its unique flavour

The drink is brewed normally for a lager, but at various stages tomatoes, basil, oregano and garlic are added to give the beer its unique flavour.

Mr Seefurth, 48, said: ‘The idea was originally just to make a marinade to go in any batter or pizza base.

‘We were eating some pizzas one day with some wine and the wine just didn’t taste right with the pizza.

The couple have now sold over 500 barrels of the savoury lager

Popular: The couple have now sold over 500 barrels of the savoury lager

‘So I went and got some of the stuff we’d made, at this point it wasn’t chilled or carbonated, but when we tried it we thought ‘holy smokes this stuff is good’.

‘We were so surprised we ended up sharing two or three bottles, it just went so well with the pizzas.’

After discovering they had a success on their hands Mr Seefurth, a real estate broker, and his wife, a mortgage expert, set about making more.

He said: ‘We took it to a pub to market it and
people loved it.

‘So we entered it in competitions and went
to supermarkets to let people taste it.

‘It went really well, but we had no money, we had to loan $10,000 (£6,300) to buy labels and kit to print onto bottles.

‘But
we got in contact with a brewery and in 2008 started brewing it
properly. Although the first time we made it we clogged up their
equipment.

‘Now we have to
head down to Milwaukee where it’s brewed to chop up the ingredients
small enough for them to make it through the machines.’

The original home brewed beer would have put hairs on your chest, at 9.5 per cent, but now, once the brewing process has been mastered, it sells for $2.99 (£1.90) at a more drinkable 4.7 per cent.

Cheers! The bizarre beverage is brewed by husband and wife team Tom and Athena Seefurth (pictured)

Cheers! The bizarre beverage is brewed by husband and wife team Tom and Athena Seefurth (pictured) and is on its way to the UK

Mr Seefurth said: ‘It tastes like normal beer when it’s on your tongue.

‘But when you swallow you get an aftertaste of pizza topping.

‘The best way to describe it would be, that it tastes the way it would if you eat a chunk of pizza, then take a swig of beer.

‘It turned out it also goes really well with curry dishes and all sorts. It makes a great batter, we’ve used it for Fish and Chips, British people over here love it when they taste Fish fried in the beer.

‘Right now we’re completely out of ingredients, the rush for the Superbowl weekend has been overwhelming.’

Here’s what other readers have said. Why not add your thoughts,
or debate this issue live on our message boards.

The comments below have not been moderated.

Ahhhhh….no thanks. Let us remember…..beer and pizza go together because of their flavors. Combining pizza and beer negates the need for pizza…lol
My choice is Straub which is made in the beautiful state of Pennsylvania. the others are good as well.

I think that most beer drinkers are conditioned by society and peers to actually agree to like the taste of beer. The first time I tasted one I thought it was actually quite revolting, but having moved through my teens and enjoyed the effects, I’ve since claimed to actually like it. Why? Its is thirst quenching, it helps you relax, loosens the tongue and can make you feel quite good really. Still, it tastes horrid and I still drink it! Maybe a beer that actually tastes of something nicer might be a move forward for the ancient brew. Mind you if my dogs’ breath was alcoholic I’m sure that would sell too.

Save your money and buy Bells Hopslam or Three Floyds Gumball Head

oh please don’t try to make something Italian taste disgusting!

Yes, but just think, David, it’ll save having the solid bits in it – much easier for the street cleaners to deal with!

i cant wait to try it…sounds fun ..good luck to the couple too.

If, that’s a big if it takes the UK market it will be in the form of pavement pizza

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