Liz Hurley accused of sexualising youngsters with bikini range

By
Chloe Thomas

17:48 EST, 16 September 2012


|

08:30 EST, 17 September 2012

‘Inappropriate’: A child models the ‘Mini Cha Cha Bikini’ on Liz Hurley’s fashion website

She has never been shy about flaunting her own body in order to promote her swimwear business.

But Elizabeth Hurley has been accused of sexualising young girls through her bikini range for children.

The actress’s website features several children wearing the skimpy designs while striking poses more suitable for adult models.

It includes items for the under-eights, such as an animal-print  ‘Mini Cha Cha Bikini’ which costs £45 and is modelled by a blonde child with both hands placed precociously on her hips.

A £47 lilac ‘Collette Bikini’ for the  8-13 age range, the top of which is held together at the front by a gold ring, is described as being ‘great for girls who want to look grown up’.

One of the bikini-wearing  models is Lyla Woodall, the eight-year-old daughter of Miss Hurley’s close friend, TV fashion guru  Trinny Woodall.

Yesterday a number of campaigners accused Miss Hurley, 47, who has a ten-year-old son, of encouraging inappropriate behaviour.

Claude Knight, director of the child protection charity Kidscape, said: ‘It is very disturbing to see some inappropriate items in this swimwear range.

‘The pieces that are very adult and which contribute to the sexualisation of young girls – especially in the poses portrayed – do not take account of the child protection concerns that have been well-aired.’

Siobhan Freegard, founder of parental networking website Netmums, said Miss Hurley should observe the details of a Government-backed review by campaigner Reg Bailey last year, which examined the factors contributing to the sexualisation of children.

She said: ‘I know a number of mothers who are concerned  about the sexualisation of their children and would be horrified by their daughters dressing like mini-strippers.

‘If designers like Miss Hurley  don’t consider these important issues flagged up by the Bailey report into how to prevent the commercialisation of children’s sexuality, then eventually the Government will need to bring in some kind of regulation.’

If you’ve got it: Miss Hurley has never been shy about flaunting her own body

And Dr Katherine Rake, chief executive of the Family and Parenting Institute charity, said the designs put pressure on parents by attracting young girls to the notion of growing up too fast.

She says: ‘Parents have been telling us for a long time that they want their children to be able to enjoy childhood.

‘We’d like young girls to be encouraged to emulate Olympic stars like Ellie Simmonds and Rebecca Adlington when in the swimming pool – not models in leopard print.’

In his report last year, Mr Bailey,
chief executive of the Mothers’ Union, set out a series of guidelines to
be met in order to prevent the sexualisation of young children.

One of the recommendations was for
‘retailers to offer more age-appropriate clothes for children and sign
up to a code of practice which checks and challenges the design, buying
display and marketing of clothes, products and services for children’.

A spokesman for Miss Hurley said the collection sells well in Harrods and across America and the Middle East

A spokesman for Miss Hurley said: ‘We are in our fourth year of selling kids’ beach kit.

‘Our collections sell extremely well in Harrods and in numerous stores across America and the  Middle East.

‘Most of our customers are repeat customers who report that their kids adore the designs.’

The comments below have not been moderated.

The Mini Cha Cha in the top photo is not suitable for a child. The pants are too skimpy and leopardskin print is very tacky. You want children to be children and the best swimsuits are one pieces that stay on during sandcastle building, wave splashing and jumping into the pool. Now she is living in Australia, Liz should know that children’s skin should be protected as much as possible, and damage done to vulnerable children’s skin can become skin cancer in later years. Sunscreen never works as well as covering up.

Julie
,

London,
17/9/2012 20:30

She is probably thinking more about the £47 a pop for these. How can a few scraps of material be worth that much?

elgar61
,

Fife, United Kingdom,
17/9/2012 20:16

There is nothing sexy or scandalous about a child in a children’s bikini.

Zoe
,

Granger USA,
17/9/2012 20:07

It’s quite simple really. Don’t buy them.

Suzanne
,

Argyll,
17/9/2012 19:37

No, No, No! This is disgusting! No way should this stuff be sold. Little girls, need to be be little girls and not dressing like women. They have their whole life ahead of them. Sick, Liz, sick.

honeybunny1008
,

Edinburgh, United Kingdom,
17/9/2012 19:34

What little girl could keep those suits on in the water? The weight of the water would drag those bottoms right off. The only sensible suit for a small child is the animal one piece suit. Let kids be kids for gawds sake.

tdoubleu
,

los angeles-ca,
17/9/2012 19:01

As a mum of 3 girls I can tell you that they grow up far too quick as it is, dressing them too old for their age is encouraging them to be young women when they shouldn’t even have an awareness of image. It’s horrid! Especially the halter neck, no, no, no!

Button moon
,

Uk,
17/9/2012 18:04

We will plant discriminating concepts in the minds of those children preventing them to wear the swimming wear they see every where .

Daliati20
,

Medani Sudan, Sudan,
17/9/2012 17:58

anyone who actually thinks a picture of a child in a bikini is sexual has serious mental issues… (paranoia for one)

anne_elk_miss
,

theory on brontosauruses, United Kingdom,
17/9/2012 17:12

Why using a top if they are that young???Why making them aware of something they haven´t even got yet?? It is something I don´t understand.

Rach
,

Oxfordshire,
17/9/2012 17:10

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