LG Plans 84-Inch 3D TV Debut at CES

LG Electronics appears poised to make a major push at the Consumer Electronics Show. The company has been offering a slew of announcements this week, with the latest being an 84-inch 3D Smart TV with ultra definition display technology.

Havis Kwon, president and CEO of the LG Electronics Home Entertainment Co., said LG is pushing the limits of home entertainment innovation with this 3D UD TV, on display at CES in Las Vegas Jan. 10-13.

“We are bringing together all our Smart TV and 3D knowledge in the 3D UD TV in order to demonstrate to the CES audience that LG is committed to being the world’s leading brand for immersive home entertainment in 2012 and beyond,” Kwon said.


High Resolution Advances

LG’s 3D UD TV, at 3740×2160, offers 8 million pixels. That’s four times the resolution clarity of existing full HD TV panels. The new model offers a slim, narrow bezel design, 3D depth control to let viewers customize their viewing experience by controlling the 3D effect, and 3D Sound Zooming to offer 3D sound a la home theater systems.

The resolution is important because when you are in active 3D you drop about half the resolution that the set is advertised to have,” said Rob Enderle, principal analyst at Enderle Group. “By increasing the resolution this high, it’s still in line with an active 3D set. It’s a very nice showcase.”

With the new model, consumers access LG’s Smart TV ecosystem, which offers more than 1,200 apps and gives users access to a growing range of premium content services. At the 3D Zone, for example, viewers can select from a wealth of 3D movies.

LG said the embedded 2D to 3D conversion engine expands the availability of 3D content. Users can browse and navigate the Smart TV ecosystem using LG’s new, ergonomically designed Magic Remote, which recognizes four types of command input: Voice Recognition, Wheel, Magic Gesture and Point.

“This is once again LG stepping up and showing they can do this before anybody else can,” Enderle said. “People might say you don’t need an 85-inch 3D TV, but people didn’t need the 120s or the 200-inchers that came out in previous years. LG is trying step out against Samsung, Sony and some others and it’s a nice showcase. I doubt they will be the only ones making the attempt.”


Cinema TV and 3D Glasses

In other innovations, LG plans to introduce the LW6500, a Cinema 3D TV, at CES. The new model doesn’t require shutter glasses, so images displayed on the set are free from flicker. Without the flicker, 3D viewing is more comfortable and less likely to cause a viewer’s eyes to get tired.

For models that need 3G glasses, LG is rolling out a new collection, including a pair designed by eyewear designer Alain Mikli. LG said the new collection is lighter and more comfortable to wear and offers upgraded features like curved lenses and a clean frame structure.

“Compared to active shutter glasses, LG’s 3D glasses are far more comfortable to wear and much more affordable, making it possible for large groups and entire families to watch 3D programs and movies together,” Kwon said. “LG is addressing two of the biggest barriers to 3D acceptance head-on and we’re confident consumers will react favorably to our strategy in the coming year.”

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