Leaving the children at home when you go shopping could save more than £400 a year in pester power treats

By
Sadie Whitelocks

Last updated at 12:32 PM on 13th February 2012

Toddlers often use tears and tantrums to get what they want.

And according to findings, parents spend £435 a year – on top of normal bills – to keep youngsters happy on family days out.

Sweets (55 per cent), toys (41 per cent) and magazines (24 per cent) are the most popular purchases and three quarters of adults deem the experience of shopping with their children as ‘stressful’.

Parents spend £435 a year - on top of normal bills - to keep children happy

Parents spend £435 a year – on top of normal bills – to keep children happy

A recent survey found by the age of two years and seven months children have mastered the art of persuasion, using mood swings to manipulate their elders.

And parents will do anything to avoid a public scene.

Four in five mothers and fathers admitted that they give in to pressure and buy their youngsters inexpensive treats.

But only one in ten said that they purchase exactly what their offspring request.

Gary
Kibble, a spokesperson for Littlewoods, which commissioned the survey of 2,000 parents, said: ‘Spending an additional £435 per year as a result of pester
power from their kids is a real eye opener.

‘That figure could pay for a holiday for a family of four in the UK in a lot of instances.

‘We’re
not saying British parents shouldn’t take their kids with them when
they go shopping but they should certainly be mindful of these
statistics.

‘They can always say no to their kids demands but there are other options too – such as doing more of their shopping online.’

One in ten parents with a child aged under one year, said they had already witnessed signs of pester power.

While more than half (53 per cent) have seen their children ‘throw a strop’ when they don’t get what they want.

Here’s what other readers have said. Why not add your thoughts,
or debate this issue live on our message boards.

The comments below have not been moderated.

there is no way. i don’t care if they screamed until their eyes popped out. who’s the parent here.

Oh heaven… No screaming whining kids and getting attacked by pushchairs…Being able to look around the shops without having to negotiate the aisles blocked by buggys….Please leave brats at home

They could try saying NO!, and disciplining them if they scream and rave. Whoops! Am I allowed to say that?

Brilliant then they get taken to court for leaving the child if they can’t find a babysitter, and if they can the babysitter costs more than taking the child with them.

Sarah: the article isn’t talking about taking children shopping and buying them a pre-planned treat. It’s talking about children who throw fits just to get something even though they don’t deserve it. Everyone should take their children shopping sometimes with the express purpose of getting them a treat. It’s fun and creates happy memories. This article is talking about children who throw fits, upset others, and get their way simply because they threw a fit. Allowing a child to throw a fit and get rewarded isn’t doing them any favors. It teaches them a sense of entitlement. Nobody is entitled to anything, and children who behave and are sweet tempered will get a lot farther in life than those who throw fits because they know their parents will give in. Those children will have a rude awakening.

Alternatively, parents could lways try teaching their kids that they cannot have everything they want.

Great idea to leave children behind when shopping. No more screaming brats having tantrums, or mothers ramming pushchairs into your ankles.

So many of today’s parents have to leave children behind and not teach them how to behave in a public place…because the word NO doesn’t mean NO.

When are parents going to start being parents to their children and stop trying to be their friend? Children need to learn what behaviour is acceptable. They need to be taught that they don’t have the right to have everything that they want, they have to earn it. Firm, consistent guidance and discipline are what is needed. Maybe then we wouldn’t see some of the appalling attitudes and behaviour that is present in a lot of children today.

My child gets a treat, only if he can be good all the way around the shop. If he kicks off I put the treat back. If he kicks and screams I let him get on with it. No amount of pleading with a screaming child will calm them down. He gets over it pretty quickly. – shhhh!, here., 13/2/2012 14:01

My daughter has never once kicked and screamed in a shop or any other public place. Perhaps that’s because I employ a bit of discipline long before she reaches that point, rather than letting her get on with it.

And she knows before she leaves the house if she is getting anything or not. I will not be pressured into anything by a child. I am the adult, I make the decisions, and that is that.

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