Lady Gaga the First to Hit 20 Million Twitter Followers

Lady Gaga has become the first person to attract 20 million followers on Twitter, blasting through that landmark number on Saturday.

Gaga topped fellow pop icon Britney Spears in August of 2010 to become the most-followed person on Twitter.  Currently, Spears has 13.5 million Twitter followers — roughly 6.5 million less than Gaga.  

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While Spears occasionally posts personal tweets, her account is largely maintained by her management team.  Gaga has claimed to personally maintain her Twitter account and regularly uses it to interact with fans, share original pictures and make announcements. After passing Spears, Gaga then dubbed herself the “Queen of Twitter,” and has retained the title ever since.

The top 5 most-followed people on Twitter are all musicians.  Lady Gaga (20 million followers), Justin Bieber ( 18 million followers), Katy Perry (15.7 million followers), Shakira (14.5 million followers) and Rihanna (14.4 million followers) top the Twitter charts.

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While Bieber tweets much more often than Gaga does, statistics from twittercounter.com suggest Gaga’s Twitter crown isn’t in any immediate danger of being overtaken by Bieber. Gaga’s daily Twitter growth rate is consistently higher than Bieber’s — keeping her lead safe.

In addition to her 20 million Twitter followers, Lady Gaga has 48.8 million fans on Facebook and is in approximately 830,000 circles on Google+.  

Do you think Gaga will retain her self-styled title as “Queen of Twitter?”

BONUS GALLERY: Gaga turns “Walk This Way” into a marketing spectacle:

Zynga’s GagaVille

On May 17, Zynga launched the Farmville-style GagaVille, which garnered much ridicule from Gaga haters and laughs from even the most devoted Little Monsters.

Jokes aside, Lady Gaga like other big brands this year found a way to leverage the enormous social gaming population, which is expected to reach 68.7 million players by the end of 2012.

Gamers were able to unlock and stream unreleased tracks from Born This Way and bonus remixes. The game incorporated Gaga’s style and personality with users having access to crystals, unicorns and sheep on motorcycles. The GagaVille campaign also incorporated Zynga game cards (buy a $25 card and receive the Born This Way album and bonus tracks for free); Words With Friends (use a Gaga word of the day and be entered for concert tickets); and RewardVille (win virtual goods to use in other Zynga games).

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Image courtesy of Interscope Records/YouTube

This story originally published on Mashable here.

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