A male backup dancer accidentally smacked Lady Gaga in her noggin with a metal pole (see 0:18 in the video) during a performance of “Judas” on Sunday in New Zealand.
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The incident caused a concussion, says Gaga‘s makeup artist Tara Savelo:
Gaga has a concussion but she is going to be okay.She wants u to know she loves u. I’m taking care of her.cant believe she finished the show
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— Tara Savelo (@TaraSavelo) June 10, 2012
The ever-resilient performer stumbled after the whack and walked off stage but promptly returned.
“I want to apologize — I did hit my head and I think I may have a concussion,” Lady Gaga told fans at the Born This Way Ball concert stop, MTV reports. “But don’t you worry, I will finish this show.”
Gaga, who went on to perform 16 more songs, has yet to update her 25.5 million Twitter followers.
BONUS: How Lady Gaga Used the Web to Propel Her Last Album
In the months leading up to the May 23, 2011, Born This Way album release — and even now — Gaga has paved a path for stars and brands to get inventive with the ways they use digital and social media to promote themselves and connect with fans. The promotional juggernaut in 2011 ramped up her all-encompassing web presence, fostering partnerships with Zynga for the FarmVille-inspired GagaVille, Starbucks for a massive scavenger hunt, VEVO for exclusive premieres, HBO for a concert special, Rdio for free lifetime subscriptions, iTunes for a promotional countdown, Best Buy and Livestream for an album signing and Gilt Groupe and Amazon Cloud Player for deals.
Below, we’ve compiled a huge swathe of the digital and social media initiatives behind Gaga’s Born This Way, which was nominated for three Grammy awards, including her third-straight nod for Album of the Year.
Zynga’s GagaVille
On May 17, Zynga launched the Farmville-style GagaVille, which garnered much ridicule from Gaga haters and laughs from even the most devoted Little Monsters.
Jokes aside, Lady Gaga like other big brands this year found a way to leverage the enormous social gaming population, which is expected to reach 68.7 million players by the end of 2012.
Gamers were able to unlock and stream unreleased tracks from Born This Way and bonus remixes. The game incorporated Gaga’s style and personality with users having access to crystals, unicorns and sheep on motorcycles. The GagaVille campaign also incorporated Zynga game cards (buy a $25 card and receive the Born This Way album and bonus tracks for free); Words With Friends (use a Gaga word of the day and be entered for concert tickets); and RewardVille (win virtual goods to use in other Zynga games).
Click here to view this gallery.
Image courtesy of Interscope Records/YouTube
This story originally published on Mashable here.
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