Kids’ cereals are healthier, ads aren’t: study

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Kids’ cereals are healthier, ads aren’t: study

Reuters – While U.S. food companies are making healthier breakfast cereals for children, they’re also aiming more ads for their unhealthiest products at kids, according to a report issued on Friday. The “Cereal Facts” study from Yale University’s Rudd Center for Food Policy Obesity offers an outside assessment of the industry’s actions and comes amid rising alarm over diet-related health costs in the United States, where nearly a third of children are overweight or obese. Read article

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