Japan suffers biggest decline in tourism since 1950

However, since then, tourists have steadily started to return, with the margin narrowing to 11.6 per cent in November and 10.4 per cent in December.

Ten months after the disaster, a growing number of tourists from China are helping to revive the tourist industry, while British tourists are also spearheading the return of European visitors.

Tourism authorities are now hopeful that the number of UK visitors will have recovered into positive figures by the spring – a highlight for many visitors due to Japan’s iconic cherry blossom season.

“Tourism to Japan has been showing strong signs of recovery in recent months,” Kylie Clark, head of PR and marketing for the Japan National Tourism Organization, told the Telegraph. “By December, visitor numbers were almost back to 2010 levels. All signs point towards 2012 being a much more positive year for tourism in Japan.

“We are optimistic that by the April cherry blossom season, we will see UK visitors to Japan recovering into positive figures.”

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