Is Pinterest the Facebook for women? Fast-growing social site could be 97 per cent female

By
Rob Waugh

Last updated at 2:07 PM on 13th February 2012

Picture-sharing social network Pinterest has become one of the fastest-growing social sites, increasing its market share by 68 per cent in January in the UK.

The site has hit 12 million unique visitors in the U.S – the fastest social network ever to hit the figure.

Techcrunch says that 97 per cent of Pinterest’s one million Facebook likes are from women.

Earlier data from Experian Hitwise put the figure at 58 per cent female in December, driven by the photo-sharing site’s focus on arts and crafts.

The site is built around visual 'Pinboards' where users share pictures and links they have found online. You find people to follow by 'telling' the site your interests

The site is built around visual ‘Pinboards’ where users share pictures and links they have found online. You find people to follow by ‘telling’ the site your interests

Pinterest launched in March 2010.

It’s still invitation-only, but the site gives out invitations within a few days of signing up, according to users.

The site hit 1.9 million visits in the UK in January – nearly doubling the figure from October.

The site is a ‘pinboard’ where users share images and links about their interests.

It’s been described as a visual version of Twitter. Like Twitter, you can ‘follow’ users who share your interests, and quick, brief picture posts make up the bulk of posts on the site.

Unlike Facebook and Twitter, posts appear as a ‘pinboard’ of images built according to user interests.

Smart Company says, ‘You create a pin board and share it with others to view, add and comment. Capturing the imagination of users seems to be Pinterest’s application of visuals to communicate; whereas Facebook and Google+ rely on text-based updates and sharing, Pinterest is like swapping football cards or holiday pictures.’

Experian's chart of Pinterest's users rising throughout 2011, going from around 50,000 in March to 11 million in December

Experian’s chart of Pinterest’s users rising throughout 2011, going from around 50,000 in March to 11 million in December

Experian Hitwise, who published the latest figures, said, ‘Pinterest content has something for everyone, but the site is dominated by images featuring home décor, crafts, fashion, and food.’

‘Not surprisingly, visitors to the site  skewed female (58%) and between the ages of 25 and 44 (59%).’

The site works as a ‘timeline app’ within Facebook, allowing Facebook users to use one log-in across both and share ‘pins’ – Pinterest’s term for posts – via a Facebook page.

‘Lots of people use Pinterest to get inspiration for the most important projects in their life. People use Pinterest to plan their vacations, redecorate their homes, and create menus for holiday dinners,’ says the site.

‘You can now share all of these pins on your Facebook Timeline and look back at all of your projects and inspirations across the year! To add pins to your Facebook Timeline, click the button on the top of your screen.’

Here’s what other readers have said. Why not add your thoughts,
or debate this issue live on our message boards.

The comments below have not been moderated.

I love Pinterest but there is some concern about their ToS stating that images become the property of Pinterest – most of them are already copyrighted to someone else so there could be problems ahead. In the meantime, keep pinning! “TheRaggedEdge”.

Great. The cows that continually gripe about not being equal and separated, continually try to separate themselves from everyone else and not be equal.

I signed up to this site last week and I must say it’s addictive. I wouldn’t really call it a social networking site as such but it’s great. Better than Facebook.

Isn’t Facebook already the Facebook for women?!

It should be a social networking site for beer drinkers.

Love pinterest.

Gossip, cooking, fashion and man slagging……sounds a great site. That’s why men didn’t bother!

I’ll gladly paint their office or wash their cars for shares in the company..!

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