iPhones, Facebook leading mobile social media

Apple‘s iPhone iOS and Facebook are the most dominant platform and social networking site when it comes to mobile social networking, according to the results of a study released January 10 by marketing platform Crowdtap and marketing conference Pivot. 

 

The study found that there is a strong correlation between mobile use and social networking among consumers, with President of The Tomorrow Project, producer of Pivot, Mike Edelhart describing social and mobile as “two sides of the same coin.”

The research, conducted by Crowdtap among 500 online respondents, found that the most common platform for accessing what the survey termed “social apps” was Apple’s iOS running on the iPhone.

The iPhone dominated the market, with 44 percent of consumers accessing social apps from the device. Android devices were also popular, accounting for 30 percent of the market. However, according to the survey, no other mobile platform registered “significant numbers.”

In terms of social apps the leader was Facebook, used by 83 percent of respondents; given the network’s estimated 750-800 million users, the popularity of the app is perhaps unsurprising.

According to the survey geo-location services, particularly Foursquare were also popular, as was professional networking site LinkedIn which was used by 31 percent of respondents. 

The second most popular social application, behind Facebook, was that of microblogging site Twitter, which was used by 35 percent of respondents. 

In terms of gaming apps, Zynga, creator of Facebook hit Farmville, dominated the market with 61 percent; however the study indicated that other platforms such as World of Warcraft and Playdom are rising in popularity and could challenge Zynga’s dominance in the coming year.

In December 2011 a Nielsen survey also found that Facebook was the most popular app across both Android and iOS platforms, though as was pointed out on many tech blogs several types of phones come with the app pre-downloaded without an option to remove it.

The Pivot/Crowdtap survey was conducted from October 6-13 and released in full on January 10, though preliminary findings were presented at Pivot 2011 in New York from October 17-18.

 

 

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