Australians are being urged to cash in on China’s booming tourism market after a new report revealed record numbers of Chinese flocking to our shores.
In 2011 alone, Chinese tourism was worth $3.8 billion for Australia – up 15 per cent on 2010, with 558,000 Chinese visiting during the 12 months to January.
Those figures, released in a Tourism Australia (TA) report on Monday, have got tourism bosses licking their lips.
But the Australian Tourism Export Council (ATEC), an industry body representing the tourism export sector, says more can be done to capitalise on the rapidly expanding market.
“The potential numbers and financial impact of these visitors over the next 10 years is staggering,” ATEC managing director Felicia Mariani said in a statement.
TA’s report, which examined the behaviour and preferences of Chinese tourists, also revealed a 10-year plan to target middle and upper class residents in many of China’s second-tier cities.
At the moment, TA’s marketing is focused on the big three centres of Beijing, Shanghai and Guangzhou which are thought to have a combined population of around 58 million.
But that will now be expanded to cities including Shenzhen with a population around 13 million, Tianjin with more than 12 million, Suzhou 11.7 million and Hangzhou 8.7 million.
Ms Mariani welcomed the research but said more should be done to encourage Chinese visitors to become repeat visitors and to lure them into some of Australia’s regional centres.
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