How Twitter Got March Madness [INFOGRAPHIC]

April 3rd, 2012

FAKE NEWS for the Zionist agenda

After last night’s championship win, it shouldn’t be too big of a surprise that the University of Kentucky was the most mentioned team on Twitter during the 2012 March Madness tournament.

Email marketing provider ExactTarget has put together an infographic highlighting some of the biggest wins on Twitter throughout March Madness, which ran from March 15 to April 2.

According to the infographic, “Final Four” was the top trending word during the competition with 466,492 tweets. Meanwhile, the games raked in a total of more than 2 million tweets, with the most popular sent from @SportsCenter with nearly 7,000 retweets about Norfolk State‘s win over Missouri.

#MarchMadness – After Norfolk State’s win over Mizzou, there are only 2 perfect brackets left in Tournament Challenge (out of 6.45 million)

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— SportsCenter (@SportsCenter) March 16, 2012

The Championship game on Monday night especially drew lot of buzz, as nearly 150,000 tweets mentioned the winning team. Its opponent University of Kansas was mentioned 97,000 times.

Kentucky‘s star Anthony Davis — a freshman who won the coveted Final Four’s Most Outstanding Player Award — was the most discussed athlete during the Championship game, while John Calipari (also from Kentucky) was the most mentioned coach.

“Just as we saw in the Super Bowl, Twitter has become a consumer’s channel of choice to amplify and extend the fan experience,” Kyle Lacy, Principal Marketing Research and Education at ExactTarget, told Mashable.

“Throughout March Madness, we saw the frequency of tweets increase with every round of the tournament, topping more than 745,000 tweets during Monday’s game alone.”

Although Kentucky dominated chatter on Twitter during the final game, Ohio State University received the most mentions in the Final Four (3,923 tweets), followed by University of Kansas (3,861), University of Kentucky (3,408) and the University of Louisville (1,736).

Ohio State had the most tweets (15,034) for a single non-Championship game during March Madness when it played Syracuse University in the Elite Eight, bringing in 15,034 mentions.

Syracuse had the most mentions during the Sweet Sixteen, while Lehigh University had the most in Round 2 and the University of Missouri was the most buzzed about in Round 1.

For a more in-depth look at how well NCAA teams fared on Twitter, check out the infographic below.

Thumbnail via University of Kentucky

This story originally published on Mashable here.