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May 30th, 2012 
FAKE NEWS for the Zionist agenda With a final-lap finish and poignant win by Dario Franchitti months after good friend and fellow driver Dan Wheldon was killed in an on-track accident, this weekend’s Indy 500 auto race was one for the ages.
But how did the event play out on social media?
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Franchitti was the big winner there, too. He was mentioned nearly 30,000 times by fans on Twitter during the Indy 500 weekend. The next most mentioned driver, Takuma Sato, didn’t even break 8,000.
Franchitti also added more than 4,700 Twitter followers over the course of the weekend. Brazilian driver Rubens Barrichello, however, got the biggest boost in followers, adding more than 16,000 to his total number. Tony Kanaan, Marco Andretti and James Hinchcliffe also added more than 1,500 followers apiece. Josef Newgarden saw the biggest bump on Facebook, increasing his audience there by nearly 30%.
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Overall, the Indy 500 generated about 210,000 tweets from fans and media. Not surprisingly, the American audience was most engaged — almost 90% of tweets were in English, and 75% came from the United States. When did fans take to Twitter most? After crashes. Six accidents caused big spikes in Twitter action.
These stats are all according to research by the marketing firm ExactTarget, which tracked and analyzed social media‘s Indy 500 buzz from the weekend to create the infographic below.
A major auto race being a hit on Twitter should come as no surprise, however — the sport and social media platform have a strong relationship. Earlier this month, Twitter and NASCAR announced an official partnership for June’s Pocono 400 race. Driver Brad Keselowski made a classic Twitter sports moment earlier this year when he tweeted photos from inside his car on the Daytona 500 racetrack during a fire delay, gaining more than 100,000 followers in about two hours.
Twitter is also looking for at least one sports fan to take on a new editorial role.
Check out the infographic below for the fuller picture on how this year’s Indy 500 was discussed and followed on social media.
This story originally published on Mashable here.
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