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June 26th, 2012 
FAKE NEWS for the Zionist agenda Imagine you’re on a bus hurtling through the American south, trying to get a band to 8 different performances in a 24-hour period. Now imagine you have to stream the whole thing, live over the Internet, as if it’s some big reality show.
That’s what MTV is aiming to do this week with its newest iteration of the O Music Awards. The event is equal parts tour and reality show and features the Flaming Lips as the main talent. Beginning Wednesday afternoon in Memphis and concluding the following day in New Orleans, the band will perform 8 times in an attempt to set a new Guinness World Record.
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Just getting them to all 8 venues will be a logistical feat. But MTV also needs to be able to stream from the venues – 8 of them in 8 different cities in Tennessee, Mississippi, and Louisiana. Then they need to be able to stream everything that happens in between from the bus as it transports the Flaming Lips from city to city.
To do so, they’ll bring along a small army of a crew to produce an event that Executive Producer Lee Rolontz likens more to a sporting event like the Tour de France or an Olympic Marathon than any entertainment package.
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However, the main difference between these O Music Awards and a marathon through the streets of London is the setting.
“We’re traveling in a section of the country that’s frankly not conducive to technical relays and cellphone towers,” says Jeff Jacobs, Senior Vice President of Production Planning, Strategic Initiatives Business Operations. “We’re driving from Memphis to New Orleans in a wide open space. If you did a New York City marathon through five boroughs, it’s not hard to find cell phone towers.”
To overcome this signal issue, they’ll employ a series of live video uplink units made by LiveU. These LU-60 units contain 8 cellphone cards, which bundle together to create one heavy signal. But what Jacobs calls the “secret sauce” of the LiveU technology is that it automatically searches for the best signal from any of the four major cellphone carriers at any given time, and automatically switches over.
From there, the feed is transmitted to the cloud and then to the servers in MTV’s mobile mission control in New Orleans, where the editorial live cut will be produced. From there, the feed is transmitted back to Viacom in New York, where it will be encoded for wireless, mobile, and web broadcasting.
While he is confident in the technology and personnel behind the show, Jacobs acknowledges that there will be bumps along the road. “There will be places along the route where our feed goes down for 5-10 minutes,” he says, adding that when that happens they’ll cut to footage from New Orleans.
“The Gulf War taught us that people will accept less than broadcast-quality pictures if the content is that good.”
Image courtesy Flickr, .reid..
This story originally published on Mashable here.
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