Having seen the evidence, I don’t touch fizzy drinks any more. Frankly they’re evil

  • Consumption of soft drinks has more than doubled since 1985 – from ten gallons per person a year to more than 25 gallons
  • Sugary drinks lead to alterations in muscles similar to those in people with obesity problems and type 2 diabetes

By
John Naish

19:34 EST, 30 July 2012

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10:58 EST, 31 July 2012

Biological scientist Dr
Hans-Peter Kubis, who’s just led a study into what soft drinks do to our bodies, has reached some shocking conclusions. When you read what he discovered, you may well choose never to touch the fizzy stuff again.

Fizzy drinks appear to increase the risk of heart disease, liver failure and hypertension

Once upon a time, fizzy drinks were an occasional luxury treat.

Now, many of us think nothing of having at least one every day — maybe a lunchtime can of cola or a ‘natural’ lemonade from Pret.

We use them as instant pick-me-ups, and even as ‘healthy’ sports aids bought from vending machines at the gym.

No trip to the cinema is complete without a supersize soft drink, either.

It’s no surprise to learn, then, that our consumption of soft drinks has more than doubled since 1985 — from ten gallons per person a year to more than 25 gallons.

We know this is not entirely good for us — but could sugary soft drinks be so dangerous that they should carry health warnings?

This may sound alarmist, but new medical studies have produced worrying results.

Even moderate consumption — a can a day, or just two a week — may alter our metabolism so that we pile on weight.

The drinks also appear to increase the risk of heart disease, liver failure and hypertension.

In children, soft drinks have been linked to addict-like cravings, as well as twisting kids’ appetites so they hunger for junk food.

Already, countries such as Denmark and France are introducing soft-drink taxes to cut consumption.

In the U.S., around 100 medical and consumer organisations are now calling on the Surgeon-General to investigate the health effects of soda and other sugary drinks.

Should we in Britain follow suit?

Sugary soft drinks come in numerous guises — from ‘innocuous’ fizzy elderflower to ‘health’ drinks such as Lucozade and ‘sports’ beverages like Gatorade.

Last year, we swallowed an astounding 14,585 million litres of soft drinks, an increase of more than 4 per cent in 12 months, according to the British Soft Drinks Association.

Our spending rose by nearly 6 per cent to £13,880 million in 2010 — the fastest growth in the past seven years. 

We clearly like our soft drinks. But the medical evidence is stacking up against them.

Last week, a study suggested they
can cause weight gain and long-term health problems if drunk every day
for as little as a month.

   

The
research, by Bangor University and published in the European Journal Of
Nutrition, reported that soft drinks actually alter metabolism, so that
our muscles use sugar for energy instead of burning fat.

It seems that exposure to liquid sugar causes genes in our muscles to change their behaviour, perhaps permanently.

Not
only do we pile on weight, but our metabolism becomes less efficient
and less able to cope with rises in blood sugar, say the researchers.

This, in turn, increases the risk of type 2 diabetes.

‘Having
seen all the medical evidence, I don’t touch soft drinks now,’ says Dr
Hans-Peter Kubis, a biological scientist and expert in exercise
nutrition who led the research.

‘I think drinks with added sugar are, frankly, evil.’

In
fact, the Bangor study is only the latest in a long line of reports
warning of the link between soft drinks and serious health problems.

A study in March, for example, warned
that men who drink a standard 12oz can of sugar-sweetened beverage
every day have a 20 per cent higher risk of heart disease compared to
men who don’t drink any sugar-sweetened drinks.

The research published in the American Heart Association’s journal, Circulation, followed more than 42,000 men for 22 years.

Blood
tests found soft-drink fans had higher levels of harmful inflammation
in their blood vessels, and lower levels of ‘good’ HDL cholesterol.

Energy drinks such as Red Bull have boomed in popularity in the past ten years. The regular version contains seven teaspoons of sugar per 250ml

The study suggested this may be a result of the sugar rush these soft drinks cause.

This
increased sudden sugar load on the body may also explain research which
found just two carbonated drinks (330ml each) every week appears to
double the risk of pancreatic cancer, reported the journal Cancer
Epidemiology, Biomarkers and Prevention.

Meanwhile, soft drinks with high levels of fruit juice may cause severe long-term liver damage, according to an Israeli study.

People
who drank two cans of these drinks a day were five times more likely to
develop fatty liver disease — a precursor to cirrhosis and liver
cancer.

Dr Hans-Peter Kubis says he no longer touches soft drinks after his research

In the Journal of Hepatology, the lead investigator, Dr Nimer Assy, warned high levels of fructose fruit sugar in the drinks can overwhelm the liver, leading it to accumulate fat.

Perhaps most disturbing is the picture emerging from various studies that suggest sugary drinks expose children to a perfect storm of obesity threats.

Four years ago, researchers at University College London’s Health Behaviour Research Centre discovered a powerful — and lucrative  — effect sugary soft drinks have on youngsters.

The study of 346 children aged around 11 found drinking soft drinks makes them want to drink more often, even when they’re not actually thirsty — and that their preference is for more sugary drinks.

Children who drank water or fruit juice in the tests didn’t show this unnecessary need to drink.

The researchers expressed concern that this may set the children’s habits for life — in particular, giving them an ‘increased preference for sweet things in the mouth’, without compensating for the extra calories by eating less food.

More recent research suggests fizzy drinks may sway children’s tastes towards high-calorie, high-salt food.

Part of this worrying phenomenon was revealed earlier this year by Oregon University investigators.

Their study of 75 children aged between three and five found those given sugary soft drinks avoided eating raw vegetables such as carrots or red peppers, but went for foods high in calories, such as chips.

This did not happen when the children were given water to drink.

The researchers said this wasn’t about simple fussiness. Instead, our tastes for food and drink seem to be shaped in a like-with-like manner.

This discovery comes on top of an earlier finding, by heart experts at St George’s, University of London, that children and teenagers who consume sugary soft drinks are far more likely to prefer foods high in salt.

Dr Kubis believes that liquid sugars not only alter our bodies, but also foster addict-like responses.

‘The body absorbs liquid sugars so much faster because they are more easily taken into the stomach lining, and this rapid intake fires up the body’s pleasure responses,’ he says.

Coca-Cola in the U.S. has reduced levels of one of its ingredients following fears that it could cause cancer

‘At the same time, your brain reduces its desire for the taste of nutrients such as vitamins or minerals,’ says Dr Kubis. This is what makes these sugary drinks so habit-forming.

‘There is a huge overlap between what is addictive behaviour with drugs and the use of sweet food,’ he adds.

‘In lab experiments, even rats who have been made addicted to cocaine will prefer to have a sugary drink instead of cocaine.’

He says sugary drink habits aren’t necessarily an addiction ‘because not all of us suffer withdrawal symptoms when we cut out sugary drinks’.

The story may be different with children, however. ‘With children, there is more evidence of addictive behaviour,’ Dr Kubis says.

‘You get tantrums, restlessness  and distress if you stop their soft-drink consumption.’

This may be because children’s developing brains are more prone to developing sugar cravings, or because children’s desires are simply more transparent.

Sadly, there’s little point shifting from sugary soft drinks to ‘healthy alternatives’ such as fizzy real-fruit lemonades or fruit-juice drinks, says Dr Kubis, because the liquid sugar problem still remains.

‘Posh soft drinks with real fruit might be marketed as healthy, but this may be rather cynical, as such drinks can be just as dangerous,’ he explains, adding that some fruit drinks contain more sugar than a can of fizz.

SUGAR: THE BIGGEST DANGER HIDDEN IN A CAN OF COKE

Doctors are in no doubt – the
biggest danger from cola doesn’t come from the hidden additives,
flavourings  or colourings, but from sugar.

Too much sugar leads to obesity, the major cause of cancer in the western world.

It also increases the risk of type 2 diabetes, causes heart disease and increases the risk of stroke.

The
over-consumption of sugar has been linked to depression, poor memory
formation and learning disorders in animal experiments. And it rots
teeth.

Each regular can of 
cola contains eight teaspoons of sugar. When you drink that much sugar
so quickly, the body experiences an intense sugar rush. 

The
cane and beet  sugar used in Coca-Cola is used up quickly by the body, 
which soon experiences a  rapid drop  in energy, leading to cravings
for more sugar.

    
Even when it comes to ‘healthy’
sports drinks, the evidence is that they’re not only a waste of money,
because you don’t need them, but they could also be harmful.

An
investigation by the universities of Oxford and Harvard warned that
popular brands such as Lucozade and Powerade contain large amounts of
sugar and calories which encourage weight gain, the British Medical
Journal reported earlier this month.

On
top of all this is the damage fizzy drinks can wreak on teeth. A study
in the journal General Dentistry in June found that cola is ten times as
corrosive as fruit juice in the first three minutes of drinking.

One of the chief culprits is citric acid, which gives tangy drinks their kick.

Diet Coke has no sugar – but still contains chemicals that can rot the teeth

A study in the British Dental Journal found four cans of fizzy drink a day increased the risk of tooth erosion by 252 per cent.

The drinks industry, of course, has spent countless millions of pounds bombarding us with sophisticated and expensive marketing in order to weld their products in  our minds to images of healthiness and fun.

Few who lined the streets of Britain for the Olympic torch procession could have failed to notice the role of Coca-Cola.

The company paid more than £100 million for the exclusive rights to be the official provider of soft drinks at the Games.

The late Coca-Cola chief executive, Roberto Guizueta, said: ‘Eventually, the number-one beverage on Earth will not be tea or coffee or wine or beer. It will be soft drinks — our soft drinks.’

Today, however, there is a growing backlash against soft drinks.

Earlier this month, a group of leading health organisations, including the American Cancer Association, the American Diabetes Association, Yale University’s Rudd Centre for Food Policy and Obesity, and the American Heart Association, called on the U.S. Surgeon-General to investigate the health effects of soda and other sugary drinks.

Soft drinks play a major role in the U.S.’s obesity crisis, the campaigners say, and they want a study into them similar in scale and impact to the Surgeon-General’s landmark report on the dangers of smoking in 1964.

Kathleen Sebelius, the former Governor of Kansas, who campaigns on behalf of the American Cancer Society, declared: ‘An unbiased and comprehensive report on the impact of sugar-sweetened beverages could . . . perhaps begin to change the direction of public behaviour in their choices of food and drinks.’

Legislators are already starting to
act. In May, New York Mayor Michael Bloomberg, announced a ban on
serving cartons bigger than 16oz (a pint).

Last year, the Hungarian government imposed a tax on unhealthy drinks and foods.

CITRIC ACID: HELPING FIZZY DRINKS ROT YOUR TEETH

Citric acid gives lemons, oranges and
grapefruit their kick and cola its bite, helping to make the drink
nearly as corrosive as battery acid when it comes to teeth.

Prolonged
exposure to cola and other fizzy drinks strips tooth enamel causing
pain, ugly smiles and — in extreme cases — turning teeth to stumps.

A
study in the journal General Dentistry found that cola is ten times as
corrosive as fruit juices in the first three minutes of drinking.

The
researchers took slices of freshly extracted teeth and immersed them in
20 soft drinks. Teeth dunked for 48 hours in cola and lemonade lost
more than five per cent of their weight.

A
study in the British Dental Journal found that just one can of fizzy
drink a day increased the risk of tooth erosion. While four cans
increased the erosion risk by  252 per cent.

   
And, earlier this year, France imposed a tax on sugary soft drinks after a study found that more than 20 million of its citizens are overweight.

Health campaigners here are pressing for a similar tax. Researchers at Oxford University calculate that a 20 per cent tax on soft drinks would reduce obesity and overweight in Britain by 1 per cent — roughly 400,000 cases across Britain.

‘We don’t get anything like that  level of success from trying to educate people about healthy eating,’ says researcher Dr Mike Rayner.

‘I am not suggesting that people should never have soft drinks,’ he stresses. ‘I myself like drinking them. But they really should be restricted to weekends and  holiday treats.’

Understandably, the idea of a tax has met stiff opposition from the British Soft Drinks Association.

Its spokesman, Richard Laming, argues that ‘soft drinks, like any other food or drink, can be consumed in moderation as part of a balanced diet, and there is no reason to tax them’.

On top of that, he says, UK soft drink manufacturers are producing more low-sugar products.

‘About half of the soft drinks market in the UK is made up of reduced or zero calorie drinks nowadays.’

Nor is Mr Laming impressed by last week’s Bangor University findings.

‘The study lasted only four weeks and had only a tiny sample size of just 11 people. That is no basis on which to make claims about effects that last a lifetime.’

Dr Kubis acknowledges the study’s limitations and says that he is working to produce a much larger trial to see if the findings are confirmed in people who start consuming large amounts of sugary soda.

In this, he faces one significant problem.

‘It is difficult to find young people who have not previously been exposed to a lot of soft drinks,’ he laments.

Here’s what other readers have said. Why not add your thoughts,
or debate this issue live on our message boards.

The comments below have not been moderated.

My bf only drinks fizzy drink I always tell him that much can’t be good and I worry about his health 🙁

I can vouch for this (not that it takes a genius) I rarely drink fizzy drinks, but my sister bought some (rather a lot cause it was on offer) Dr Pe pper last week and left it at my house, so I drank it as a treat (I love the stuff) but I’ve had crippling headaches all week. Not good.

Absolute nonsense…..

RUBBISH. My parents are both 89, healthy and active, and have been drinking popular soft drinks — both with and without sugar — since the 1920’s. I would say “Doctor” Hans-Peter Kubis is about as credible as Al Gore.

Just cutting out soda doesn’t lead to weight loss in many people. I don’t drink soda anyway but lost weight by eating less. I still had sugar in my coffee and ate white bread! It’s a bit simplistic to say that a massive weight loss can be acheived by cutting out soda.

A few years back, I needed to lose some weight, so started drinking a diet fizzy drink, thinking 0 calories but something fizzy and with some taste, after a few weeks of being on my diet and drinking this diet drink I noticed my head was itching beyond belief and that my head was coming out in red patches and the itch was so bad I could not sleep, also my hair started to thin, I had never previously had problems with my hair or scalp but after this I sat down and thought what I had changed since this started and I had a inkling it may be something in the diet drink, anyhow I searched symptons I had and diet drinks and everything seemed to suggest it could maybe be aspartame. Anyhow I discontinued the diet drink and after a few weeks while still continuing to diet, my hair and scalp went back to normal. However over the last few years I have had the odd flair up which is interesting as everytime I have checked a labels of food I ate that day,unknowingly it contained aspartame..google it

Oh look, yet another thing we’re not supposed to do. Let’s all be super healthy and super boring and live to one hundred.

Get a life, folks. Stop blaming everyone else and think for yourselves about these issues. No one has ever put a gun to your head and forced you to adopt one of these “American” fads. As Pogo said, “We have met the enemy and he is us.”

This article is spot on. Humans are made of 70 to 80% water and we need the equivalent number of ounces of
water that equal half our weight in pounds i.e. 160 ibs person needs 80 ounces of fresh water per day. This cannot be soft drinks or even tea – it has to be clear water. The majority of people are dehydrated and soft drinks and caffeine speed the process. The body craves water – all this was discovered by British trained Dr. Batmanghelidj many years ago and his discoveries have saved many lives. The wise man only needs one word.

Lorena B California USA – ”eating some protein as the last course would neutralize the acid” sorry to inform you but the dentist was mis-informed as protein does not neutralise/neutralize acid. A basic solution or substance does.

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