Happy Birthday Intel: 10 Fascinating Facts About the Tech Pioneer

Intel played a major part in making PCs consumer-approachable, asking both business customers and consumers to learn what’s inside their PCs, per the infamous “Intel Inside” slogan.

Before “Intel Inside,” though, was the “Red X” campaign. Created by Intel marketing guru Dennis Carter, the commercials were controversial, not just for the graffiti graphics, or for targeting end-users, but for actively dissing an existing Intel product.

Intel wanted to promote the 386 SX processor over the 286, so the company ran ads with a red “X” through the numbers 286, suggesting the 386 was a better option.

Competitors soon caught on to this pioneering marketing, and Intel, assuming the “386” and subsequent “486” processors were protected trademarks, tried to block similar numerical names for processors from other brands.

In 1991, this block was ruled out by the courts, so Dennis Carter came up with the now infamous “Intel Inside” slogan as a blanket alternative.

Carter’s work was a success. Alongside the likes of Coke, Disney and McDonald’s, the Intel brand is now one of the top 10 known brands in the world.

Image courtesy of Flickr, Intel Photos

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