Google users disregard ‘privacy’ policy

The Big Brother Watch, a British civil liberties and privacy pressure group, revealed that only 12 percent of Google service users have read its new privacy policy.

The study, undertaken with YouGov, found while 92 percent of people online use a Google service on a regular basis, 65 percent of people were not aware the change comes into effect this week and 47 percent of people did not know any change was being proposed.

This follows the Article 29 Working Party, a watchdog group of data protection authorities from EU member countries, calling for a pause in the implementation of the new policy to ‘check the possible consequences for the protection of the personal data of citizens.’

Much more needs to be done to inform consumers what these changes mean, and how they can take control of their personal information before the changes come into effect.

The impact of Google’s new policy cannot be understated, but the public are in the dark about what the changes actually mean.

If people don’t understand what is happening to their personal information, how can they make an informed choice about using a service? Google is putting advertiser’s interests before user privacy and should not be rushing ahead before the public understand what the changes will mean, according to the report.

MOL/JR/HE

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