Google Streamlines Offerings, Promises New Social Games

While it’s best known for its search engine, Google has also launched a slew of other products over the years, many of which had a “throw it at the wall and see if it sticks” feel to them. The company created and then abandoned both Google Buzz and Google Wave, and closed down a ton of its projects just a few months ago … although App Inventor, which allows you to make your own Android apps without writing code, was open-sourced and revived by MIT.

In the past few months Google has made other moves to streamline its product offerings, bringing multiple services under the same banner and unifying the look and feel of each service. At the same time, though, it’s planning to launch a new social game platform that will tie into its other projects like Google+.

Here’s a look at what Google’s done so far … and the tradeoffs it’s made in so doing.

Holo Everywhere

Holo’s the new theme for Android 4.0 “Ice Cream Sandwich,” which has its own Roboto font and is designed to look elegant and enchanting. Google has launched an Android Design page to help app developers learn how to make Holo-style apps, and is requiring manufacturers to let apps use the Holo theme even if their phones have a custom theme like HTC Sense.

Chrome on Android

Most Android phones just use the “Browser” app to access the web. But with the launch of the Chrome beta for Android, Android users can now sync bookmarks with the Google Chrome browser on their PCs or Chromebooks, and can even view tabs they have open on their home computers and send links back and forth. The downside is that it only works on Ice Cream Sandwich phones and tablets.

Google Play and Google Wallet

Google recently turned its Android Market, Google Music, and Google Books stores into Google Play, which is mostly just a new name but also shows how far Google’s online content stores have come from when it was just the app market. It’s also using its own online payment service, Google Wallet. On the downside, it is now requiring app developers to use Google Wallet instead of PayPal or other services with lower fees, even for in-app purchases, according to Reuters’ Alistair Barr.

Google Games

Dean Takahashi of VentureBeat reports on “a single, unified platform,” which Google+ product manager Punit Soni says will replace “Google+ Games, Chrome Web Store games, Games for Native Client and Android games”. Soni called Google’s strategy “One Google,” with Google+ providing the social glue underneath.

Jared Spurbeck is an open-source software enthusiast, who uses an Android phone and an Ubuntu laptop PC. He has been writing about technology and electronics since 2008.

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