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October 10th, 2017 
Awake Goy
GM to Buy Sensor-Tech Firm Strobe to Speed Up Self-Driving Car Push
October 10th, 2017
Via: Reuters:
No. 1 U.S. automaker General Motors Co (GM.N) said on Monday it would buy Strobe Inc, which uses LIDAR technology to help self-driving cars identify objects at a distance, to speed up development of autonomous vehicles and slash sensor costs.
LIDAR is one of the major sensor technologies used in autonomous, or self-driving vehicles, and there is fierce competition between large automakers to bring the cars to market first.
Fully self-driving vehicles are expected to hit the market in a limited form by around 2020. GM and its U.S. rival Ford Motor Co (F.N) have both publicly stated that they aim to have fully self-driving cars on sale by 2021.
�This acquisition is a game changer for GM and Cruise,“ because of the cost savings it will bring,� Kyle Vogt, chief executive of GM’s Cruise Automation unit, said.
“We’ve made this acquisition because we aim to speed our path to market,� he added.
Strobe’s new microchip LIDAR system would significantly enhance the capabilities of the self-driving cars GM was developing, Vogt said in a blog post and on a conference call with reporters.
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