Charities have hit back at claims they use unethical practices to raise money from the vulnerable and elderly.
News Limited newspapers on Sunday reported on a Fundraising Institute of Australia conference on the Gold Coast, at which charity workers were advised how to make the most out of psychological profiling to boost donations and receive lucrative deceased estates through death-bed visits and the use of lawyers.
The conference heard some charities transported the elderly to see lawyers and paid fees for drafting wills and a hospital passed confidential patient records to fundraisers.
FIA chief Rob Edwards told AAP on Monday charities were in the business of raising funds to deliver services and were using modern techniques to maximise the amount of money raised.
But he said they adhered to the “highest ethical principles” when raising funds.
He said the FIA had no problem with charities “profiling” individuals and organisations who were more likely to give to their cause.
“What charities need to do is become more efficient in their fundraising activities,” he said.
“Why broadcast to 500 people when you can mail to 200 knowing they are more likely to support you? It’s about targeting individuals with the propensity to give.”
Mr Edwards said he had heard of people being taken to law firms and having their fees paid for them, but the practice had ceased decades ago and the FIA’s standards and ethical codes now covered such behaviour.
However, he said that did not preclude charities from providing information about estate donation to law firms for planning purposes.
“I have no knowledge of coercive behaviour,” Mr Edwards said.
New regulations covering the operation of charities and not-for-profit bodies are due to start on October 1 and consultation is under way on regulation of the fundraising sector with feedback due by April 4.
Mr Edwards said the FIA would be seeking a more simplified process of regulation, which is currently covered in different ways by different states and the federal government.
Charities and not-for-profit organisations contribute around $105 billion to the economy each year and employ more than one million people.
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