France election 2012: The new woman by Sarkozy’s side

And this, in part, is due to the rhetorical skills, fresh image and
technological savvy of his 38-year-old spokeswoman – described by Le
Monde
as “smiling, yet abrupt; sophisticated, yet able to hold her
own in expletive-filled conversations.”

Miss Kosciusko-Morizet even has the privilege of being able to address him
with the informal “tu” – something seized on by the French press
as evidence of their close working relationship. Some have even speculated
that this rising star of the UMP – Mr Sarkozy’s party – could be being
groomed to be France’s first female president herself.

But first, they have to win the election.

While he was initially ridiculed for his expensive Rolex watches, fine dining
and luxury holidays, Mr Sarkozy’s team have shifted the focus from his
flashy lifestyle to his handling of law and order, immigration, and France’s
financial deficit. He has presented himself as the best-placed candidate to
handle the ongoing eurozone crisis, and as the only one with the necessary
gravitas to lead France through the turbulent economic times.

His advisers have also emphasised the 57-year-old’s strong relationships with
other world leaders, publishing transcripts of a conversation with Barack
Obama on Thursday in which the French president told his American
counterpart, who is also facing re-election: “We will win, you and me.”

This helps paint a rather more diplomatic picture of the man who previously
told David Cameron to “shut up” over the euro crisis, and
dismissed a French farmer with the words “Get lost, you stupid bastard”.

True, keeping Mr Sarkozy completely gaffe-free has proved impossible – only
last Thursday, for example, he told a rally that he had visited the stricken
Japanese nuclear plant of Fukushima, forcing embarrassed aides to admit that
he had actually never left Tokyo. But with the odd glitch aside, Miss
Kosciusko-Morizet – or NKM, as she has become known – does seem to have
softened the notoriously abrasive leader.

Crucially, though, she has also managed to land a few punches on his rival.

Miss Kosciusko-Morizet issued the dire warning – which echoed for several days
in the French press – that Mr Hollande would bring about economic ruin and
turn France into “the next Greece”. The Socialist candidate has
pledged to employ 60,000 more teachers, return the retirement age to 60 – Mr
Sarkozy raised it to 62 – and increase taxes on banks.

“Here is a candidate who is in denial about the existence of the
financial crisis and the neglect of France,” she said in Le Figaro last
week. “His programme is all about overseeing the decline of our
country. He wants to keep the French people wrapped in cotton wool.”

Part of her success in revitalising the president’s image is that she is seen
as an outsider, unencumbered with the years of political baggage that drag
down other figures.

She is also noted for being technologically light-years ahead of her
colleagues: she is the most “followed” female political figure on
Twitter, with 145,000 people reading her frequent updates. Mr Sarkozy
himself only has 153,000 followers, while Front National agitator Marine Le
Pen is the only other woman to come close, with 59,000.

Her career has not been without its gaffes, however. She was ridiculed for not
knowing how much a ticket cost on the Paris metro – she guessed €4 instead
of €1.70 – and was laughed at for saying she would vote for Francois
Hollande rather than far Right candidate Marine Le Pen, if forced to chose.

In 2008 she enraged the president by greeting an anti-GM activist with a
friendly kiss, and further ruffled feathers by calling senior UMP figures “cowardly
and inelegant”, obsessed with their own petty squabbles, infighting and
covering up their personal failings. The comments, in an interview with Le
Monde
, earned a sharp rebuke from the Elysee – but were immensely
popular with the public. And Mr Sarkozy appears to have realised the value
of having an energetic, plain-speaking young woman on his side, soon
bringing her back into his fold.

He made her minister of ecology, sustainable development, transport and
housing before, in February, nominating her as his spokeswoman. The pair are
close, with the president regularly calling her to discuss ideas and float
strategies.

Her treatment contrasts with the fate of other high-profile women in the
centre-Right UMP government, including Rachida Dati, former justice minister
and Rama Yade, former sports minister, who were unceremoniously cast into
the political wilderness after falling foul of Mr Sarkozy

“I get on really well with him,” Miss Kosciusko-Morizet told a
French newspaper when asked about her relationship with the president. “I
like his directness. He does what he says. For a politician, he is really
not very manipulative.”

Born to an affluent bohemian family in Paris, she studied biology and
graduated from the national school of forestry, water and rural management. “I
was 21 and I never gave politics a moment’s thought,” she later
explained.

With her artfully-dishevelled chignon and her relaxed uniform of unfussy
trousers and silk tunics, she is far removed from power-dressers such as
Miss Dati – and Mr Sarkozy’s own wife, couture-clad Carla Bruni.

But for all her emphasis on her bohemian background, Miss Kosciusko-Morizet is
from decidedly establishment stock.

Her paternal grandfather, descended from Polish nobility, was a garlanded
resistance hero who become French ambassador to Washington. Her father,
Francois, has been the UMP mayor of the affluent Paris commuter town of
Sevres since 1995, while her brother, Pierre, formed a multi-million online
trading firm.

Married to Moroccan-born husband Jean-Pierre Philippe, whom she describes as a
former “Leftist militant”, she lives in Longpont-Sur-Orge, a small
town on the outskirts of Paris close to the suburb of Longjumeau, where Miss
Kosciusko-Morizet is mayor.

No one doubts that, if Mr Sarkozy is re-elected, Miss Kosciusko-Morizet will
have her loyalty rewarded with a serious ministerial post.

But while her rise has put some colleagues’s noses out of joints, nobody
should mistake the quiet demeanour for a soft touch.

“As people, we get on well,” said Olivier Thomas, who was her rival
for the mayor of Longjumeau.

“But she’s a sort of translucent princess. She plays a lot with seduction
but, as soon as there are any contradictions, she can become quite
threatening.”

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