Fact-Checking Founder Suggests Abandoning Goal of “Informing Democracy” To Act More Like “Marketers”

Bill Adair, co-founder of PolitiFact, recently posted an article on Nieman Lab addressing his predictions for 2024, expressing his frustration over the perceived inadequacy of fact-checking practices. The traditional method of publishing fact checks online has proved ineffective, according to him, and the notion of “informing democracy” is no longer functioning as it should.

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