Facebook Timeline for Brands: The Complete Guide

Now that Facebook Timeline has finally rolled out for brands, companies have endless opportunities to refresh their social media strategy. Sounds overwhelming, doesn’t it? Let’s break it down.

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As of Wednesday, brands can opt in on the new features. If you’re not familiar them, be sure to review them here before you dive into this project.

Some of the prominent changes include a new layout with cover photo, highlighting features and the ability to edit and update without navigating to a separate page. Timeline will automatically go live for all brand pages Mar. 30.

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SEE ALSO: Timeline For Brands: How to Prepare for Your Company’s New Facebook Page

As predicted, these new features will be a huge opportunity for brands that want to tell a more engaging and authentic story. Even the President has jumped on board with Timeline.

Some feel that this could be a potential downfall for companies that do not excel at providing engaging content or brands with various operations compared to those who concisely define themselves under one umbrella.

Regardless, it gives all companies the opportunity to get creative with cover photos, and their overall presence on social media, as we’ve already begun to see with early adopters.

1. Red Bull

Not only has Red Bull taken advantage of Timeline, it has also created a scavenger hunt with prizes to get fans interacting with the company’s history.

Click here to view this gallery.

With spring right around the corner, consider Timeline your chance to do a little housekeeping. The features require you to tidy up a bit, as well as do some research on your company’s history — but the results could be quite beneficial.

At Mashable, our community team updated our own brand page to Timeline on Wednesday, and took a walk down memory lane. It’s an easy way to look back on our milestones, and rediscover what we’ve learned from past Facebook posts throughout the years.

Will you be an early adopter of Facebook Timeline for brand pages, or wait for the inevitable switch on Mar. 30? Let us know in the comments.

This story originally published on Mashable here.

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